The deal, which would give Shein a roughly one-third interest in SPARC Group, expands Forever 21's reach by bringing the label to Shein's online platform, which serves about 150 million users.
The partnership also presents an opportunity for Singapore-based and China-founded Shein to step into Forever 21's retail locations across the United States.
Under the agreement, SPARC Group would also become a minority shareholder in Shein.
Shein's Forever 21 deal will help it reach beyond its core ultra-fast fashion, primarily Generation Z, customer base, Amlani said.
The Forever 21 deal will also enable the fast-fashion retailer to test in-person experiences including "shop-in-shops" and allow customers to return merchandise in physical stores.
Persons:
Dado Ruvic, Shein, Simon Property, Liza Amlani, Amlani, Savyata Mishra, Deborah Sophia, Shilpi Majumdar, Tomasz Janowski
Organizations:
REUTERS, SPARC Group, Forever, Brands, Simon, SPARC, Thomson
Locations:
Singapore, China, United States, Shein, Brazil, U.S, Bengaluru, Arriana, New York