YouTube star MrBeast has parted ways with his talent manager after six years.
AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call.
YouTube's biggest star striking out alone could signal that creators may not always need middlemen.
"He's just taking control of his brand," Varbanova said.
An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.
Persons:
MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't
Organizations:
Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management
Locations:
Dallas, —