Remarketing to customers who have previously engaged with your brand can lead to new purchases. Insider talked with the Glassers and Karasin to learn about remarketing strategies for small businesses on a budget. The Glassers agreed that showing new aspects of their brand to customers is an effective strategy when remarketing. "If you're wanting to start running remarketing ads, have a few different types of content and a few different kinds of audiences and see what's working and what's not," she said. To monitor ad performance effectively, Karasin suggested that nontechnical business owners get support in setting up their pixels and attribution tracking.

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Persons: remarket, SBOs, —, Lindsey, Courtney Glasser, Lindsay Glasser, Lindsey Glasser, Grey, Joe Karasin, Karasin, it's, what's Organizations: Small, Service, PPC, YouTube Locations: remarketing