Beanie Babies exploded in popularity in the '90s, sparking a collector frenzy over the toys. Lina Trivedi was in college when she joined Ty, Inc. and created a website and accompanying poems for Beanie Babies. Both ideas were ways to connect better with customers and helped generate buzz for the toys. Her role in the Beanie Babies craze was documented in the recent movie "The Beanie Bubble." This article is based on a conversation with Trivedi, as told to Insider reporter Yoonji Han.

---

Persons: Lina Trivedi, Beanie, Trivedi, Yoonji Han Organizations: Ty, Inc, Service Locations: Wall, Silicon, Indian American