“The Victoria’s Secret World Tour,” which will stream on Amazon Prime on Sept. 26, is a putting-their-platform-where-their-mouth-is movie conceived to showcase the work of “a new generation of creatives” (all female, of course) from four major cities — Lagos, Nigeria; London; Bogotá; and Tokyo — the better to convince the world that this really is a new Victoria’s Secret.
“To finally say, ‘This is it, this is who we are,’” said Raul Martinez, the brand’s chief creative director.
“We haven’t forgotten our past, but we’re also speaking to the present.
To take our platform, understand the power of that, but show up with a different narrative.”Which is what, exactly?
“Hot” is an association the new Victoria’s Secret would rather stay far away from.
Persons:
Hadid, “, ’ ”, Raul Martinez, we’re, Akech, Lila Moss Hack, Honey Dijon, Julia Fox, Adriana Lima, Candice Swanepoel
Organizations:
Prime
Locations:
— Lagos, Nigeria, London, Tokyo, Spain, Barcelona