Read previewThis as-told-to essay is based on a conversation with Elly Ross, a head of product at an e-commerce company who is starting her own candy shop, "lil sweet treat."
I was going on a walk to lunch one day and I passed by the unit that is now "lil sweet treat" — and I immediately knew that this was the spot for the candy shop.
Product management skills in the candy shop worldA lot of the skills that I cultivated as a PM have been so helpful in building "lil sweet treat."
When you buy this large amount of candy, you have to transfer that candy from one of the candy store bags into another vessel at home.
Every time that your shopper reaches for a sweet treat, they see the "lil sweet treat" branding associate that sweet treat with "lil sweet treat."
Persons:
—, Elly Ross, It's, I've, it's, we've, they're, I'm
Organizations:
Service, Business, Google, Blackstone Group, Apple, Microsoft, Big Tech
Locations:
Swedish, New York, Germany, New York City