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☆ Gen Z's Dream of Becoming Influencers Is Getting Harder Thanks to AI
▼ + stars: | 2024-04-09 | by ( Clem De Pressigny | ) www.businessinsider.com time to read: +13 min

Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.

Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada

Built using AI technology, Eternity is one of the latest South Korean acts pushing the boundary between real and virtual entertainment. And she’s a natural-born actress.”Video Ad Feedback Are AI-powered virtual bands the future of K-pop? Using deepfake and motion capture technology, Pulse9 then produced the band’s first music video (to accompany the ironically titled track “I’m Real”) in 2021. Metaverse EntertainmentMetaverse Entertainment used AI technology to generate faces, merging the features and hairstyles deemed most desirable into four final characters. The music video for MAVE’s first single, “Pandora,” has already racked up 25 million views on YouTube since its release in January.

Persons: “, ”, Ji, Zae, Pulse9, Lil Miquela, “ I’m, Lee Soo, Netmarble, Metaverse, Kang Sung, MAVE’s, Pandora, Kang, Siri, ” Kang, ” Eternity's, — they’re Organizations: CNN, Pulse9, YouTube, South, SM Entertainment, Metaverse Entertainment, SM, Kakao Entertainment, Entertainment, Wall Street, Park Locations: “, South Korean, ”, Indonesian

☆ Influencerii virtuali care câștigă averi reale: Câți bani cer pentru o singură postare în social media
▼ + stars: | 2020-11-09 | by ( ) www.jurnal.md time to read: +1 min

Profilul său este foarte bine construit, conține elemente care o individualizează pe piață, iar brandurilor deja nu le mai pasă cât e de reală o astfel de prezență în social media. Seraphine este doar unul dintre cei 125 de influenceri virtuali activi în social media, potrivit lui Travers. Iar aceasta este doar la începutul drumului către sumele exorbitante pe care le pun pe masă companiile. Aceasta a derulat campanii pentru Calvin Klein, Prada, dar și pentru alte branduri de fashion și, cel mai probabil, o vom mai vedea colaborând cu nume mari din industrie, scrie Yoda.ro. Și, probabil, sumele pe care le cere pentru colaborări sunt de ordinul miilor de dolari, așa că nu-i de mirare că își poate permite chiar să aibă „propria companie”.

Persons: Christopher Travers, Travers ., Calvin Klein, Prada Organizations: Riot Games

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