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☆ An invite-only audio app has Silicon Valley and creators buzzing. But can it last?
▼ + stars: | 2024-04-16 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Somewhere between Clubhouse and X (formerly Twitter), Airchat's feed of audio snippets transcribed by the app has sparked conversation. Already, the invite-only app has a channel dedicated to the creator economy titled "Creators" — including industry figures like Eric Wei (CEO of Karat), Lia Haberman (influencer marketing expert), and Brett Dashevsky (host of Creator Economy NYC events). Dashevsky, a self-described "avid Twitter user," said that Airchat is already displacing his average Twitter screen time. It wouldn't come as a surprise to anyone in tech or social media to see Meta double down on Threads' audio tools. But she added that she could see Meta brainstorming ways to promote Threads' audio tools, which could become a concern for Airchat.

Persons: Naval Ravikant, Brian Norgard, Airchat, Washington Post's Taylor Lorenz, George Santos, Eric Wei, Lia Haberman, Brett Dashevsky, Haberman, it's, Diana, Umana, Meghana Dhar, Meta, Dashevsky, I've Organizations: Naval, CPO, Business, Tech, Republican, Apple, Big Tech Locations: VCs, Washington

☆ 13 innovative AI tools that are changing content creators' work processes, from ideation to production to editing
▼ + stars: | 2024-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Following ChatGPT's launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic images, transcribe text, and edit videos. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Since then, hundreds of AI tools have popped up, helping with anything from writing cover letters during job searches to translating text into different languages. "With the increasing number of AI startups, creators have numerous ways to speed up their processes and workflow.

Persons: —, ChatGPT, Nick Chen, Amber Venz, Chen, Lia Haberman, Lindsey Gamble Organizations: Service, UCLA

As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ How Instagram's expansion of 'Close Friends' to feed posts could signal a new strategy to boost growth
▼ + stars: | 2023-09-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Instagram is testing a "Close Friends" feature for the feed, the company confirmed. The Meta-owned platform is starting to test a feature that will allow users to post content in their feed to a "Close Friends" audience — similar to the Close Friends feature the app rolled out for stories. "We're testing the ability for people in select countries to share feed posts with their Close Friends," a Meta spokesperson told Insider in an email. Coming to Instagram 🔥 Close Friends feed post. Instagram's push to expand "Close Friends" could signal a bigger change in how the company is thinking about what users want.

Persons: Instagram, Alessandro Paluzzi, Lia Haberman, —, haring Organizations: UCLA

☆ Social Media Is Dead: Instagram, TikTok Replaced by Group Chats, Messaging
▼ + stars: | 2023-08-30 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +15 min

Frustrated with the state of the platform, Breuning launched the "Make Instagram Instagram Again'' crusade in 2022. Influencers, marketers, average users, and even social-media executives agree: Social media, as we once knew it, is dead. Social media to social mediaNo app better defines the changing nature of social media than Instagram. "I'm honestly just tired of social media," said 23-year-old Walid Malb, who works in the creator economy. Amanda Perelli is a senior creator economy reporter covering social media influencers, advertising and marketing trends for Insider.

Persons: Tati, everyone's, Bruening, Breuning, algorithmically, Kylie Jenner, Adam Mosseri, Instagram, Jeffrey Gerson, Sarah Frier, Influencers, Mosseri, Hannah Stowe, Andrea Casanova, Casanova, I'm, Walid Malb, —, Gerson, Nina Haines, Victoria Johnston, Johnston, Lia Haberman, Alpha, they're, Haberman, wouldn't, Amanda Perelli, Bradley Organizations: Bloomberg, Apple, Twitter, UCLA, American Influencer Council, Social, . Locations: Instagram, New York, Similarweb, Castro, Geneva

☆ Read a leaked 13-page document Instagram is sending creators about Threads that reveals upcoming features
▼ + stars: | 2023-07-14 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Instagram's new app, Threads, already has more than 100 million users. Insider is sharing the 13-page document Instagram is sending to some creators explaining the app and upcoming features. The 13-page document shared with Insider specifically names three updates coming to trends and topics, search, and messaging. The document shared with content creators and talent managers hints that integration with Mastodon should be coming soon. Here's a look at the exclusive 13-page document:

Persons: Instagram, Lia Haberman, Adam Mosseri, Mosseri, We're, Meta Organizations: Meta, UCLA, ActivityPub

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ Instagram is reportedly testing a Twitter competitor — and the first leaked images indicate a summer release
▼ + stars: | 2023-05-19 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +3 min

Meta is reportedly pitching celebrities and influencers to join its "Instagram for your thoughts." A new report from the Substack of Lia Haberman cites conversations with a creator who met with Meta about the app. Initial images of the app in marketing materials make it look like a mix of Twitter and Instagram. Haberman posted in a Friday newsletter and on Twitter what appear to be the first images of the still-unnamed app. The app may be compatible with other apps like Mastodon, allowing users to search across apps, Haberman reported.

☆ Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators — and avoid falling behind YouTube, TikTok, and others
▼ + stars: | 2023-04-14 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

While creators and Instagram often go hand-in-hand, Meta wants to make one thing clear: Facebook is not dead. In particular, Facebook has been showcasing its creator ad-revenue-share model, called Ads on Facebook reels. "Especially with everything recently between YouTube, TikTok, and Instagram, Facebook never gets mentioned in those same conversations when we talk about creators and what platforms they're choosing between." Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. A robust ad-revenue-share program for reels across Instagram and Facebook, in theory, could be a win-win for both Meta and creators.

☆ 12 AI tools that could transform the creator economy and influencer marketing, according to industry experts
▼ + stars: | 2023-01-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

AI tools could be helpful for content creators to streamline processes like copywriting and editing. Insider asked 16 creator-economy experts to highlight the most promising AI tools for creators. Ollie Forsyth, global community manager at VC fund Antler, put together a landscape of generative AI startups with his team. "Simply put, generative AI tools provide creators a magic wand to create enchanting content." Here are 12 AI startups that creator-economy experts recommended, listed in alphabetical order:

☆ 12 AI startups that could change how creators make content, according to industry experts
▼ + stars: | 2023-01-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ Instagram is making it easier for influencers to earn money from brand deals with new tools like creator portfolios and campaign listings
▼ + stars: | 2022-10-21 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Instagram's creator marketplace is also being updated to improve discoverability. In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently only available to select influencers within the US. Instagram is adding tools that will help make sponsorship opportunities more visible within its creator marketplace. InstagramThus far, Instagram's creator marketplace has been relatively quiet, according to several influencers who Insider spoke with last month.

☆ Instagram is expanding its creator marketplace to improve discoverability of brand deals and let influencers include media kits
▼ + stars: | 2022-10-20 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Instagram's creator marketplace is also being updated to improve discoverability. In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently only available to select influencers within the US. "A media kit is really important in that relationship between the brand and the creator, so the fact that they now have a creator marketplace, media kits are a natural fit." Instagram is doubling down on its creator marketplaceAlong with the media kit update, Instagram hopes to improve discoverability on its creator marketplace with "Projects" — Instagram's name for brand sponsorship campaigns.

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

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