Apple needed the iPhone 16 to be a big seller after years of sluggish iPhone sales. In particular, demand for the higher priced iPhone 16 Pro devices were down sharply year-over-year compared with the iPhone 15 launch. Analysts say there appears to have been greater demand for the lower priced iPhone 16 and iPhone 16 Plus devices than the Pro and Pro Max, which could affect the average selling price and overall iPhone sales revenue. In the first weekend of presales, Apple sold 9.8 million iPhone 16 Pros and 17.1 million iPhone 16 Pro Max devices, down 27% and 16% year-over-year, respectively, according to Kuo. “It’s all about a monster holiday quarter and the supercycle begins for iPhone 16 in our view,” Ives told CNN in an email.

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Persons: New York CNN — Apple, Long, It’s, it’s, Chi Kuo, Dan Ives, Angelo Zino, Pro Max, Kuo, Zino, ” Zino, ” Kuo, Lex Chiew, CFRA’s Zino, Mike Sievert, “, ” Ives Organizations: New, New York CNN, Apple, TF International Securities, Research, Pro, Apple Intelligence, iOS, Mobile, CNBC, CNN Locations: New York, China, ”, presales