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So, I tested popular apps with VR workouts like Supernatural, Litesport, Xponential+, FitXR, and Les Mills XR Bodycombat. The Supernatural VR app combined beautiful surroundings with full-body workoutsI worked out while wearing my Meta Quest 3 VR headset. The app's music library set it apart from the other VR workout apps I've tried, many of which didn't have recognizable songs. Many of the workout apps I tried tapped into my competitive drive by creating a video-game-like environment. The next time I feel unmotivated to work out, I might try a VR exercise app.
Persons: , Lara Walsh, I've, FitXR, Les, Mills, would've, they're Organizations: Service, VR, Les, Pico Locations: Machu Picchu, China, Barre, StretchLab
Business Insider spoke with leaders at the fitness brands Puma, Les Mills, FitXR, and Supernatural about leveraging extended reality to provide tech-driven workouts. Shifting perceptions of fitness technologyPuma this year partnered with Meta Quest 3 to launch immersive mixed-reality workouts in the metaverse. He recalled seeing people's perceptions of VR workouts change at a launch event for Puma and Meta Quest's partnership earlier this year. Lisa Edwards, Les Mills' digital innovation director, said the game's development required the company to adapt to connect "a global community of fitness enthusiasts." Three years ago, when Les Mills met with developers, the technology was more rudimentary; putting time and resources into extended-reality services was a risk.
Persons: , Rachel Z, Les Mills, Ivan Dashkov, I've, Dashkov, Kathryn Przybyla Dashkov, there's, Lisa Edwards, Lisa Edwards ​, , Les Mills Edwards, Sam Cole, Cole, Achilles, FitXR Cole, Leanne Pedante, Lindsey Byrnes, Pedante Organizations: Service, Puma, Meta, aha, Les Mills, VR Locations: FitXR, Les
The Wall Street Journal on Wednesday reported sales for the singer's Ivy Park Adidas line fell 50%. Adidas' struggles to gain traction with Ivy Park come after the brand cut ties with Kanye West. Sales of the Ivy Park line with Adidas decreased more than 50% to roughly $40 million last year, well short of the company's $250 million forecast, according to the Journal. The Adidas line with Ivy Park launched in 2020. The contract between Beyoncé and Adidas expires after 2023, according to the Journal, which reported Adidas has discussed ending or revising the deal.
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