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Search resuls for: "Lee Marzel"


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REUTERS/Amir CohenTEL AVIV/ZURICH, Oct 13 (Reuters) - Israel's Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its "New Meat" steak cuts produced on 3D printers, it said on Thursday. Early hype about plant-based meat alternatives, seen as better for animals and the environment, has ebbed as inflation and recession worries make some consumers return to cheaper animal meat products, while staffing shortages have hit fast-food chains, an important sales channel for plant-based burger patties. Redefine Meat, which makes its products from ingredients including soy and pea proteins, chickpeas, beetroot, nutritional yeasts and coconut fat, has ambitious plans. Ben-Shitrit said Redefine Meat was launching tenderloin and striploin steaks and their adoption by chefs in expensive restaurants proved their quality. Its New Meat is currently available in Israel, Britain, the Netherlands and Germany in almost 1,000 restaurants that are currently paying about $40 per kilo for Redefine Meat's steak cuts, Ben-Shitrit said.
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