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Blueland CEO Sarah Paiji Yoo says she couldn't do her job without ditching a habit that hindered her first startup: trying too hard to get everything done. Paiji Yoo co-founded Blueland, which makes eco-friendly cleaning and personal care products, in 2019. That company, founded in 2011, was acquired in 2013 by PriceGrabber for an undisclosed sum — and in those two short years, Paiji Yoo found herself gravely overworked, she says. "With my first startup, I was spinning my wheels along," Paiji Yoo, 40, tells CNBC Make It. Limited money, employees, time and resources means there's more to get gone, says Paiji Yoo.
Persons: Sarah Paiji Yoo, Paiji Yoo, PriceGrabber, Paiji, Oliver Burkeman, Leah Smart, we're, Burkeman, Get Organizations: CNBC, Society of Human, Mental Health
A lot of people swear that these and other productivity hacks will help you get on top of your responsibilities and gain control of your time. They all left author and time management researcher Oliver Burkeman "pretty disillusioned," he tells CNBC Make It. If you feel like you're constantly trying to optimize your life, Burkeman has a counterintuitive piece of advice: Get comfortable with settling instead, he said on a recent episode of LinkedIn's "Everyday Better with Leah Smart" podcast. "Settling is not really about settling for less. Eventually, you'll probably have to accept the fact that you need to reschedule your meeting and stop taking on more work.
Persons: Oliver Burkeman, Burkeman, Leah Smart, we're, you'll Organizations: CNBC, New York Times, Management, Oak Engage, Guardian
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