Blueland CEO Sarah Paiji Yoo says she couldn't do her job without ditching a habit that hindered her first startup: trying too hard to get everything done.
Paiji Yoo co-founded Blueland, which makes eco-friendly cleaning and personal care products, in 2019.
That company, founded in 2011, was acquired in 2013 by PriceGrabber for an undisclosed sum — and in those two short years, Paiji Yoo found herself gravely overworked, she says.
"With my first startup, I was spinning my wheels along," Paiji Yoo, 40, tells CNBC Make It.
Limited money, employees, time and resources means there's more to get gone, says Paiji Yoo.
Persons:
Sarah Paiji Yoo, Paiji Yoo, PriceGrabber, Paiji, Oliver Burkeman, Leah Smart, we're, Burkeman, Get
Organizations:
CNBC, Society of Human, Mental Health