Niccol's overarching message: A bunch of changes, both big and small, are coming to Starbucks' menu, mobile app and stores that should satisfy all parties involved. Starbucks stock didn't do much in the five sessions since then, ending Wednesday at $97.32 a share. Starbucks is far from a quick fix, but Niccol on Wednesday night demonstrated that the optimism may not be misplaced. As for mobile orders, which account for more than 30% of transactions, the CEO said Starbucks will tweak its algorithm so that it provides specific pickup times to customers. Investors are hoping Starbucks' stock returns are reminiscent of that tenure, too.

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Persons: Brian Niccol, Jim Cramer, Niccol, Wall, —, Laxman Narasimhan —, Howard Schultz, Jim, Rachel Ruggeri, we've, Jim Cramer's, Jakub Porzycki Organizations: Starbucks, Chipotle, Investors, CNBC, Nurphoto, Getty Locations: U.S, China, Chipotle, Manhattan Beach , California