So the Health Department conducted something called an online “sentiment search,” which gauges how certain words are perceived on social media. An analysis conducted by KHN and The Associated Press found local health department spending dropped by 18% per capita from 2010 to 2020. To that end, the health department has partnered with local leaders and groups to encourage vaccinations. — Phil Maytubby, Oklahoma city County health departmentThe more than 3,000 public health departments nationwide stand to benefit from a unified message, he said. In late 2020, the foundation, working with other public health groups, established the Public Health Communications Collaborative to amplify easy-to-understand information about vaccines.

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