Read previewSpeculation about the future of Amazon's free, ad-supported streamer Freevee is swirling now that sibling service Prime Video is about to launch ads itself. People who work for the service have been reassigned or told they'll add Prime Video duties, said three insiders familiar with the matter. Ryan Pirozzi, who previously ran the business side of Freevee, is now head of Prime Video Channels, US. People who worked on Freevee teams will be doing double duty for Prime Video, a sign that Amazon no longer sees Freevee as a freestanding business. Amazon describes Freevee as a service, with Amazon MGM Studios, Amazon's film and TV division, developing the content for Prime Video and Freevee.

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Persons: —, Lauren Anderson —, Ryan Pirozzi, Freevee, James Marsden, It's, Jenny Burke Organizations: Service, Business, Amazon MGM Studios, Amazon, Freevee . Company, Hollywood, Prime, Freevee, Video Locations: Freevee