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☆ After creators flocked to Instagram Threads, Meta's challenge is to keep them from fleeing
  + stars: | 2023-07-21 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +11 min
The one major app that's eluded him: Twitter. Threads skyrocketed out of the gate in large part because it was easy for existing Instagram users to create accounts on the new messaging service and connect with their established following. watch nowCurrently, Threads users are unable to search for topics or hashtags that represent hot topics. That could entice some people to use Twitter over Threads, said Tameka Bazile, who works in artist relations and marketing at Time. Like with Threads, creators will wait to see how Twitter works for their peers before "spending much more time making content there," Kaletsky said.
Persons: Jaap Arriens, Brian Moller, Prince, he's, Moller, It's, Elon, Mark Zuckerberg pounced, He's, Caspar Lee, There's, Lee, Adam Mosseri, Jack Whitehall, Musk, Thilina, Marcel Floruss, Floruss, Floruss isn't, Chas Lacaillade, Lacaillade, Tameka Bazile, Bazile, they've, Twitter hasn't, Brendan Gahan, Mekanism, Gahan, Sasha Kaletsky, Kaletsky, Jack Appleby, Appleby, Zuckerberg, Elon Musk, Gary Vaynerchuk Organizations: Nurphoto, Getty, YouTube, Twitter, Meta, Instagram, Rocket, Ventures, LinkedIn
☆ YouTube lets advertisers use creators' video content as ads without their permission, hurting their ability to make money and build audiences
  + stars: | 2023-03-21 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
YouTube creator Taki Udon said his video was used as an ad without his permission. YouTube is letting advertisers use creators' video content as ads without their permission. He said that advertisers promoting creators' videos without their knowledge could risk a creator's audience and key metrics like watch time. TikTok has an ad program that allows advertisers to promote creators' videos but requires advertisers to first get permission from the creator. Meta-owned Instagram also requires advertisers to virtually agree to using a video by asking creators to opt-in to sharing their content with advertisers.
☆ It turns out Taylor Swift has better due diligence than half of Silicon Valley
  + stars: | 2022-12-08 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +6 min
Taylor Swift in the "Bejeweled" music video. Taylor Swift has better due diligence than half of Silicon ValleyIt's SBF. Just when you thought the FTX debacle couldn't get any weirder, let's add Taylor Swift into the mix. What Taylor Swift album does Sam Bankman-Fried most identify with? Perhaps the most pressing question, however, as pointed out by senior finance editor Michelle Abrego, is this: How does Taylor Swift have better due diligence practices than half of Silicon Valley?
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