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A recent court filing included six decks MrBeast's team made to pitch brands like GM, Ford, and LG. As in most media pitches, MrBeast's team focused on his audience demographics, scale, and splashy content to woo brands. In each deck, MrBeast's team shared metrics like subscriber and follower counts, monthly views, and unique viewers to showcase the scale of his YouTube empire. Advertisement"The Next Generation Is Not Watching TV," the MrBeast team wrote in many of the pitches. Keep reading for more details from MrBeast's pitch deck for General Motors, dated February 2023.
Persons: , Burger, MrBeast, Jimmy Donaldson, Jeffrey Housenbold, Mario, Donaldson, he'll Organizations: GM, Ford, LG, Service, General Motors, Walmart, Mario Bros, Verizon, Amazon's, Entertainment Locations: CarMax, Hollywood
Amazon is testing news with a Brian Williams election-night special on Prime Video. AdvertisementAmazon is getting closer to jumping into news coverage with an election-night special hosted by Brian Williams. "Election Night Live with Brian Williams" will air on Prime Video at 5 p.m. "Election Night Live" is a gamble for Amazon, which has no history in news. A one-off news program is in keeping with its strategy of getting into live event programming like sports and live shopping, though.
Persons: Brian Williams, James Carville, Shepard Smith, , Baratunde Thurston, Williams, Jonathan Wald, Wald, Comcore, Jeff Bezos, Puck, Axios, They're Organizations: Service, Fox News, Business, Amazon, Washington Post, NBC, MSNBC, Politico Locations: , Iraq
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed. Dude Perfect, with 60M YouTube subscribers, is expanding its media empire in Frisco. It's now opening an 80,000-square-foot entertainment destination headquartered in Frisco with features like a Dude Perfect museum, mini-golf course, and restaurants. Amazon just announced a deal with creator-focused firm Spotter to give its clients (which include Dude Perfect) opportunities to monetize their content on the e-commerce giant. With big companies, teams, and talent located in Texas, does Dude Perfect need LA?
Persons: , — Garrett Hilbert, Tyler Toney, Cody Jones, Coby Cotton, Cory Cotton —, Andrew Yaffe, It's, Mark Rober, Yaffe, we'll, We've, it's, Jake Paul, Mike Tyson's Organizations: YouTube, Service, Walmart, Highmount, Samsung, DFW, Dallas, May Otis, Netflix Locations: Texas, Frisco . Dallas, Frisco , Texas, Frisco, Dallas, DFW, Los Angeles, Atlanta, Chicago, LA, New York, Arlington , Texas
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailIt is 'not irrational' to see Japan markets moving higher post election results: CIOFlorian Weidinger from Santa Lucia Asset Management says to horse-trading amongst various political parties in Japan post the general election could suggest more fiscal spending and Japanese exporters will benefit from a weaker yen.
Persons: Florian Weidinger Organizations: Santa Lucia Asset Management Locations: Japan, Santa
The Washington Post said Friday it wouldn't endorse a presidential candidate. Reports suggest Jeff Bezos, who owns the Post, made the decision not to endorse a candidate. More than 200,000 people have canceled their Post subscriptions since Friday, NPR's David Folkenflik reported Monday, citing two knowledgeable sources. A Washington Post spokesperson declined to comment. The New York Times reported on Sunday that Jeff Bezos, the Washington Post's owner since 2013, voiced reservations in late September about running an endorsement.
Persons: Jeff Bezos, , NPR's David Folkenflik, Will Lewis, Lewis, David Hoffman, Molly Roberts, Michele Norris, Robert Kagan, Donald Trump, David Shipley, Mr, Bezos, Shipley Organizations: Washington Post, NPR, Service, Post, Los Angeles Times, New York Times, Washington, Times Locations: Washington
The paper reported owner Jeff Bezos made the call and that a Harris endorsement was planned. Advertisement"I've seen a lot of angst; people are upset," another Washington Post insider said. The newspaper's editorial guild posted a statement saying Lewis' decision raised concerns that management interfered with the editorial department and readers were canceling their subscriptions. A spokesperson for the Washington Post referred to Lewis' statement and declined to comment on any follow-up questions. Trump has mocked Bezos and the Washington Post, calling him "Jeff Bozo."
Persons: Jeff Bezos, Harris, , Robert Kagan, Semafor, Donald Trump, Will Lewis, Lewis, y5irP62zFk — Jeffrey Wright 🥜, aron, ears., uzbee Organizations: Service, Washington Post, Washington, ost, ashington Locations: Washington, ashington
Crosby, a partner at Susman Godfrey, is the lead attorney for The New York Times in its closely watched suit against OpenAI and Microsoft, claiming the Times' articles were used to train chatbots that compete with the newspaper. Nationally recognized for his work in IP and tech, Crosby has said he hopes the suit establishes that copyright holders must give permission and be paid for using their works to create AI products, especially ones that compete with journalism. "Nobody wins if AI consumes the livelihoods of creators whose original works make AI possible in the first place," he told Business Insider. OpenAI has called the suit without merit. See Business Insider's full AI Power List
Persons: Crosby, Susman Godfrey, OpenAI Organizations: The New York Times, OpenAI, Microsoft
Herndon is a musician known for pushing the limits of art and technology. In 2021, she created a vocal deepfake of herself by training a neural network on her voice, then lending it to the public to turn their voices into hers — a move she hopes will encourage other artists to take control over their work. Collaborating with her partner Mat Dryhurst, Herndon is at the forefront of using AI to make art. It's her way of pushing back against music-streaming platforms like Spotify that she says make it harder for musicians to make money and take a one-size-fits-all approach to music. See Business Insider's full AI Power List
Persons: Herndon, Mat Dryhurst
Disney said Monday it would name a new CEO in early 2026 and named James Gorman as board chairman. Bob Iger's previous succession plan failed, leading to his return as CEO in 2022. BI spoke to three people close to Disney who said their top questions on the succession announcement include: How will the timeframe impact the search? AdvertisementDisney's last Iger succession plan failedGorman, who effectively managed his own succession at Morgan Stanley, was named in August to chair Disney's succession planning committee. In late 2022, Disney dismissed Chapek and brought Iger back as CEO with a two-year contract, then extended through 2026.
Persons: Disney, James Gorman, Bob Iger's, , Morgan Stanley, James Gorman —, shrugged, Gorman, Disney flubbed, Iger, Bob Chapek, Chapek, Will Iger, Gorman didn't, Dana Walden, Alan Bergman, Walden, he's, Josh D'Amaro, Ron DeSantis, Jimmy Pitaro, Pitaro Organizations: Disney, Service, Disney Entertainment, Fox, Florida Gov, ESPN, NFL Locations: Hollywood
New York magazine is parting ways with Olivia Nuzzi after a third-party investigation. AdvertisementNew York magazine is parting ways with Oliva Nuzzi, its star Washington correspondent, after a third-party investigation into her work, the publication announced Monday. New York magazine characterized the parting as mutual and said the investigation found "no inaccuracies nor evidence of bias" in her reporting. AdvertisementThe scandal roiled New York magazine and spilled into Nuzzi's personal life and beyond. Here's New York magazine's full statement on parting ways with Nuzzi:
Persons: Olivia Nuzzi, Robert F, Kennedy Jr, , Oliva Nuzzi, Davis Wright Tremaine, she'd, Kennedy, Nuzzi, Ryan Lizza, Lizza Organizations: Service, New York, Vox Media, New, New York Times, Politico, Business, York Locations: York, Washington, New York, Here's
Netflix continues to seek out true-crime shows despite the legal risks. 3 on Netflix's most popular TV shows viewed of all time, as of September 29, with more than 1 billion hours viewed. AdvertisementNetflix faces lawsuits over true-crime showsWhile true-crime shows often have the potential to become low-budget hits, they can also involve legal risks and associated costs. Advertisement"I don't think it's going to stop them," said a second agent of the legal issues around some crime shows. Data from Parrot Analytics suggested viewer demand for true-crime documentaries — as opposed to scripted shows — on Netflix is far outweighed by supply.
Persons: , Lyle, Erik Menendez, Anna, Anna Sorokin, Anna Delvey, Peacock, Guy Bisson, Ampere, " Bisson, Dahmer, Ryan Murphy, Murphy, Laci Peterson, Richard Gadd, Anna Sorokin's, Rachel Williams, Shonda Rhimes, hasn't, Ed Gein Organizations: Netflix, Service, Ampere, Netflix's, New York, Analytics
Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, Netflix's earnings report comes as Wall Street wonders if the king of streaming can keep its crown . Business Insider's Lucia Moses outlined investors' key questions about Netflix ahead of its third-quarter earnings call this afternoon. The NFL is coming to the streamer this Christmas, with Netflix showing two games on the holiday.
Persons: , Leapmoter, Chelsea Jia Feng, Business Insider's Lucia Moses, Alain Tascan, Jamie Squire, — Peacock, BI's Peter Kafka, There's, Patrick Mahomes, Lamar Jackson, Mike Kemp, Louis Vuitton, Christian Dior, iStock, Rebecca Zisser, Harris, Elon Musk's, Elon, Tyler Le, it's, Amy Powell, El, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, EV, Netflix, Epic Games, NFL, NBA, Getty, Louis, BI, Trump, House, SpaceX, Elon Musk's, California Coastal Commission, Paramount, NATO Locations: Europe, Swedish, California, Hollywood, El Mayo, Sinaloa, New York, London
Amazon is looking for ways to market itself outside the traditional TV spot under exec Amy Powell. She also teased a new show with "Recess Therapy" creator Julian Shapiro-Barnum. AdvertisementOn Monday, Amazon is set to announce "Celebrity Substitute," a new show with Julian Shapiro-Barnum, the 25-year-old comedian and actor of the online hit "Recess Therapy." "It involves Julian, how Amazon gives back to the community, schools, teachers," Amy Powell, head of entertainment marketing at Amazon, said recently when describing the concept. The upcoming show is one of many ways Powell is working to integrate Amazon's brand into entertainment, drawing on her Hollywood background.
Persons: Amy Powell, Powell, Julian Shapiro, , Barnum, Shapiro, they'll, Julian, we've, Jack Ryan, Nick Cannon, Powell wasn't, it's, What's Organizations: Paramount, Barnum, Service, Amazon, Paramount Television, Procter & Gamble, Marriott, Google, Walmart Locations: New York
The US and Canada drive 70% of Netflix's revenue growth and are crucial for its future ad expansion. AdvertisementBy now, it's become a common refrain in Hollywood: Netflix has won the streaming wars. Amazon threw a wrench into Netflix's advertising ambitions by steamrolling into the market earlier this year. With subscriber growth potential limited in the US because Netflix is already quite saturated in the market, Netflix needs to ramp up ad revenue. While Netflix's ad tier growth is steadily adding inventory, those tech deals will take a couple of years to ramp up.
Persons: , it's, Nielsen, hasn't, steamrolling, It's, Tyson, Paul, Netflix execs, Amazon, What's, Dan Salmon, NewStreet, Lowell Singer, There's, Piper Sandler's Organizations: Wall Street, Netflix, Service, Amazon, Barclays, WWE, LightShed Partners, Citibank, Epic Games, Disney, Piper Locations: Canada
Netflix's new games president, Alain Tascan, appointed Jeet Shroff as VP of games tech. Shroff, like Tascan, came from Epic Games, where he was VP of games development. Netflix's games division conducted layoffs last week. And only a tiny percent of Netflix's subscribers had played its games as of 2023, per data from analytics firm Apptopia. He added that while games' impact on the business is small, it's also a small part of Netflix's content investment overall.
Persons: Alain Tascan, Jeet Shroff, Shroff, , he's, Tascan, Mike Verdu, Greg Peters, Peters, it's, Netflix hasn't Organizations: Epic, Netflix, Service, Epic Games
CNN —In travel news this week: fat bears, hungry raccoons, an R-rated flight movie mishap and the best-value air travel destinations for Americans in the year ahead. Top of the list is the Mediterranean resort city of Nice, a much-loved playground for visitors to the French Riviera. Fares to the city fell by 27% in the first half of 2024, compared with the same period the year before. Fares to its capital, Rabat, have dropped by 24%, meaning you’ll have more to spend when you get there. Rounding out the top five is a US domestic destination: Fargo, North Dakota (-24%).
Persons: It’s, Hurricane Helene, Lucia, Alaska’s, Taylor Swift, Organizations: CNN, Southeastern, Boeing, Flames, Frontier Airlines, Atlanta’s Hartsfield, Jackson International, Qantas Airways, Spirit Airlines, US Army Locations: Southeastern United States, Hurricane Milton, Hurricane, United States, Nice, Castries, St, Bridgetown, Barbados, Morocco, Rabat, Fargo , North Dakota, Argentina, Washington, Thailand, New York, Bangkok, Sydney, American, Las Vegas, Tokyo, South Korea, Nepal, Canada, Soviet Central Asia
Roblox stock closed at $41.60 on Friday, slightly above where it was earlier in the week when Hindenberg published its research. Related storiesIn the wake of the report, Wall Street and investors seemed to largely stick by the company. AdvertisementRoblox, which primarily makes its money from sales of online currency and items, has been working to grow its advertising business. The report could hinder Roblox's ad businessDespite Roblox's nearly immediate stock recovery and support from Wall Street, the report and related issues could have implications for Roblox's advertising business. Its ad business is barely a rounding error today, but Roblox is still not profitable, so it's trying hard to change that.
Persons: Hindenburg, , Roblox, It's, Hindenberg, Piper Sandler, Ron Kerbs, Roblox's, Roblox isn't, Jeremy Goldman Organizations: SEC, Wall, Service, Hindenburg, Securities, Exchange, Wall Street, Wedbush Securities, WPP, New, Bloomberg Businessweek, Walmart, Warner Bros . Pictures, Facebook, YouTube Locations: Roblox
Wealthy travelers are vacationing at a mix of traditional and emerging destinations. The Asian countries wealthy travelers are increasingly visitingLuxury travel companies are expecting more travelers to visit Thailand following the premiere of "The White Lotus" season three, shot at Four Seasons Resort Koh Samui. Ken SeetAccording to Virtuoso, bookings for summer trips to Thailand were up 95% from 2023 to 2024. According to Virtuoso, summer bookings for the central European country were up 24%. More wealthy travelers are heading to Porto, Portugal proslgn/ShutterstockOr, for a greener, chillier getaway, head to the United Kingdom and Ireland.
Persons: , What's, Ken Seet, Belles, Peter Zelei, Melissa Krueger, Quintessentially, Kelly Grumbach, Brian Kennedy, George Rose, Lucia, Virtuoso, Jim Krane, Barthélemy, Barts, Hurricane Irma, Grumbach, Saint Barthélemy, Holger Leue, Aman Organizations: Service, globetrotters, Eiffel, Belles, Ireland, Banff National Park, St, AP Locations: Rome, Paris, Thailand, Slovenia, United Kingdom, London, France, China, Canada, New York, Europe, Japan, Khao Villas Phuket, Maui, Hawaii, Taormina, Italy, Florence, Tuscany, Portugal, Lisbon, Porto, Ireland, Scotland, Banff, Lake Louise, Columbia, Dominican Republic, Hurricane, Saint, Caribbean, Anguilla
There’s a point when they all have to say goodbye from that success,” García Bernal told NBC News in a video interview. “And it’s a very difficult thing to do.”Gael García Bernal, left, and Diego Luna in Los Angeles on Oct. 3, 2024. It tells the story of veteran boxer Esteban Osuna (García Bernal) and his manager, Andy Luján (Luna), as they make a comeback after a devastating defeat. Gael García Bernal as Esteban Osuna in Hulu's "La Maquína". And the story of La Máquina, it’s a little bit like Julio Cesar’s.
Persons: Gael García Bernal, Diego Luna, There’s, ” García Bernal, Alberto E, Rodriguez, Esteban Osuna, García Bernal, Andy Luján, ” Luján, , can’t, Luna, Camila Mata Lara, Hulu, , Julio César Chávez, La, Julio Cesar’s, Osuna, Luján, Lucía Méndez, Josefina, ” Méndez, ” Diego Luna, Andy Lujan, Cristian Salvatierra, Méndez, it’s, Jorge Perugorría, Sixto Organizations: NBC News, Disney Locations: , Spanish, Los Angeles, Hulu's, Mexico, Mexican, Hulu, America, Cuban
AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.
Persons: , OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo
Sesame Workshop's chief marketer, Samantha Maltin, is leaving the company. Maltin's exit follows Sesame Workshop's CEO change and upcoming "Sesame Street" revamp. Sesame Workshop is in the midst of negotiations with distributors for the show. With beloved IP that appeals to multiple generations, "Sesame Street" could be attractive to other streamers eager for tried-and-true content. AdvertisementShe also helped create a "Sesame Street" brand image celebrating its 50th anniversary.
Persons: Sesame, Samantha Maltin, Max, , Maltin, Jude, Maltin didn't, HBO Max Organizations: Service, Business, Sesame, Warner Bros, HBO, Netflix, PBS, YouTube, Networks, Nickelodeon, Viacom Locations: Memphis , Tennessee, Sherrie, Schireson
Discovery's top ad salesman, will leave at the year's end. Steinlauf's departure follows his role in merging ad sales units after the Discovery-WarnerMedia deal. Discovery's top ad salesman, will leave the media company at the end of the year, according to an internal memo from Bruce Campbell, WBD's chief revenue and strategy officer, that was shared with Business Insider. AdvertisementSteinlauf led Discovery's ad sales business starting in 2018 under Zaslav pre-merger, having joined Discovery through its acquisition of Scripps Networks. Read the memo about Steinlauf's departure from the company below:
Persons: Jon Steinlauf, , Bruce Campbell, Turner, WBD, Comcast's NBCU, Marybeth Strobel, Ryan Gould, David Zaslav, Steinlauf Organizations: Warner Bros, Discovery, NBA, Service, Business, CNN, HBO, Disney, Paramount, Turner Sports, Zaslav, Scripps Networks
Amazon's Wondery is launching a "Wow in the World" toy line, expanding beyond audio content. Wondery aims to build franchises from podcasts, following success with "Dr. Death" and "Morbid." AdvertisementAmazon's podcast studio Wondery is continuing to branch out beyond audio with a new line of toys tied to the kid podcast "Wow in the World." Wondery is billing it as the first toy line based on a podcast. The "Wow in the World" toys were designed to drive kids back to the podcast.
Persons: Nordstrom, Wondery, Death, , Noble, Mastermind, Nicole Blake, Harry Potter, Blake, Guy Raz, Mindy Thomas, Wondery's Nicole Blake, Travis Kelce, Mario Bros, Mario, Amanda Cioletti, Cioletti, Andrew Quartin, Quartin, Guy, Mindy, they're Organizations: Barnes, Noble, Service, Thames, Kosmos, Goliath, Warner Bros . Entertainment, HarperCollins, Wondery, Jason, Mario Bros, Netflix, YouTube, Target, Walmart, Markets, Business, Informa Markets
My husband and I met at the gym, and we celebrated our 13th wedding anniversary this year. That shared interest has made us a stronger couple and better parents to our two kids. At the time, I didn't think our shared interest in exercise would be important to our relationship. Our love for fitness makes us a stronger coupleRelationship psychotherapist Dipti Tait told me that couples should share interests and engage in combined hobbies. We're also better parents because of our fitnessSince we understand each other's need for exercise, my partner and I take a unique parenting approach.
Persons: , Julien, Dipti Tait, Tait, Karen Hartley, We've, Hartley, We're, It's Organizations: Service Locations: London, St, Lucia, Turkey
New York mag has hired a top media law firm to investigate the Olivia Nuzzi-Robert F. Kennedy Jr. matter. The probe, by Davis Wright Tremaine, concerns her relationship with RFK Jr. while reporting on the campaign. But the Vox Media publication has signaled it's not messing around in investigating the matter. New York editor in chief David Haskell told staff at an all-hands meeting on Tuesday that it hired the law firm Davis Wright Tremaine to head the third-party probe. AdvertisementThe Nuzzi-RFK Jr. story has thrown a national spotlight on New York mag and its parent company, Vox Media.
Persons: Olivia Nuzzi, Robert F, Kennedy Jr, Davis Wright Tremaine, , David Haskell, Donald Trump, Harvey Weinstein, Sam Bankman, Haskell, Nuzzi, Ryan Lizza, Lizza, It's, she'd, Kennedy, Oliver Darcy, Vox Media's, Brian Leung, wasn't, Vox, it's Organizations: RFK Jr, Service, New York, Vox Media, Media, BI, Big Tech, Meta, New, fiancé, Politico, CNN Locations: York, New York
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