CNN —The Dallas Cowboys have become the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings that were released on Tuesday.
The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February.
The Cowboys remain immensely popular though, generating an estimated revenue of $1.2 billion in 2023, 50% higher than the second ranked NFL team, the Los Angeles Rams, according to Sportico.
The Rams are valued at $7.79 billion and leapfrogged the New York Giants to take second place but are not in the same stratosphere as Dallas.
Per Sportico’s research, the average NFL franchise is worth $5.93 billion, an improvement of 15.4% over last year, as the league continues to be the world’s most financially successful in any sport in terms of team value.
Persons:
Jerry Jones, Jones, Dak, Brandon Sloter, Bill Belichick –
Organizations:
CNN, The Dallas Cowboys, The Cowboys, ’, Cowboys, Dallas, Green Bay Packers, NFC, NFL, Los Angeles Rams, Rams, New York Giants, The New England Patriots, San Francisco 49ers, Tampa Bay Buccaneers, Los Angeles Chargers, Cincinnati Bengals, Bengals
Locations:
Dak Prescott, ”, Dallas, The
![Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Greg_Rosenstein.Jpg](/find/mix/0?q="Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Greg_Rosenstein.Jpg"){kind=link}