He then looked at the diverging fortunes of those restaurants that went on to receive a Michelin star — a signifier of excellence in the industry.
By 2019, Sands found that restaurants given a Michelin star were more likely to shutter.
The publicity created around an award such as a Michelin star drives interest.
But he pointed out that even if they ultimately failed, the Michelin restaurants that closed in Sands' research generally had a pretty good run.
In many ways, "what to do about growth" is a classic question in any business, including restaurants and hospitality.
Persons:
Daniel Sands, Sands, Darren Tristano, Joe Carroll, Anselm, haven't, Carroll doesn't, Danny Meyer, Ryan Sutton, It's, John Gordon, Carroll, Semilla, Emily Stewart
Organizations:
University College London's School of Management, Michelin, The New York Times, New York Times, New, Square, LO Times, Business
Locations:
York, New York, Brooklyn, Sands, San Diego, , New York, Philadelphia, Manhattan