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☆ A rainbow logo isn't enough: How to find financial institutions that actually care about LGBTQ+ people
  + stars: | 2024-06-24 | by ( Ryan Ermey | ) www.cnbc.com   time to read: +6 min
Rather, look to work with institutions and individuals that are aware of the community's unique financial needs . Some 3 in 10 LGBTQ+ adults (30.8%) say they experienced discrimination when accessing financial services, according to a recent survey from the Human Rights Campaign . In many cases, parade sponsors and participants include financial institutions, from banks to real estate agencies to investment brokerages. Making that process easier is a career goal for Charles Chaffin, a financial psychologist who founded Affirming Advisor — a program designed to help financial firms better serve LGBTQ+ clientele. Vet the firmIf a financial institution is publicly supportive of the LGBTQ+ community, that's certainly a good start, says Jay.
Persons: We've, Chris Jay, you've, Charles Chaffin, —, Chaffin, you'll, that's, Jay Organizations: Merrill, Human, CFP, LGBT Chamber, Commerce, Realtors, CNBC Locations: Seattle
☆ For companies, the stakes are high this Pride
  + stars: | 2023-06-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +10 min
New York CNN —Companies have long embraced Pride Month in June as an uncomplicated way to market to members of the LGBTQ+ community while telegraphing progressive values. Gavin Newsom called out Target’s CEO for “selling out the LGBTQ+ community to extremists.”The current landscape “is alarming,” Todd said. “That middle ground is going away.”So this year, companies that want to participate in Pride have to be prepared to take a real stance. Some of those lashing out have described a campaign against Pride itself, rather than Bud Light or Target (TGT) specifically. It won’t be worth whatever they think they’ll gain.”It’s no coincidence that the anti-trans assault comes as trans rights are under legal attack across the nation.
Persons: Bud Light, Bud Light’s Instagram, Bud, BUD, Eric Thayer, ”, Daniel Korschun, “, —, Jared Todd, Gavin Newsom, ” Todd, ” Korschun, Sen, J.D, Vance, J, Justin Sullivan, Anna Moneymaker, Matt Walsh, Sarah Kate Ellis, Ellis, Trevor, Seth Wenig, ” Ellis, Todd, It’s, didn’t, Colin Kaepernick, Drexel’s, Korschun, Jared Watson, ” Watson, Watson, Pattie Gonia, ’ ” Watson, ’ Organizations: New, New York CNN — Companies, Target, Bud Light, Anheuser, Busch, National LGBT Chamber of Commerce, Bloomberg, Getty, Drexel University, Wall Street, Foundation, Human Rights, HRC, California Gov, —, Pride, Twitter, HumanRights, UCLA School of Law, GLAAD, Morning, Nike, New York University, “ Locations: New York, Ohio, Target, California, America, New Jersey
☆ Anheuser-Busch facilities face threats after Bud Light backlash
  + stars: | 2023-04-20 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +8 min
New York CNN —Several Anheuser-Busch facilities received threats last week, a company spokesperson confirmed, following weeks of backlash against Bud Light because it sponsored two Instagram posts from a transgender woman. Mulvaney’s timeline shows one previous post that is also marked as a Bud Light partnership. Siegfried Anthony/STAR MAX/IPx 2023/APMulvaney is among many social media personalities that Bud Light partners with, Anheuser-Busch said in a statement to CNN last week. “F**k Bud Light, F**k Anheuser-Busch,” he said. Anheuser-Busch (BUD) is set to report its first-quarter financial results, including revenue, on May 4.
☆ Bud Light's inclusive ad campaigns are good for business
  + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +7 min
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.
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