Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of sorts while driving through Los Angeles. “I saw the iconic McDonald’s logo,” Mr. Scott said, “and it just hit me: Moschino, McDonald’s.”“I’ve always been very much about pop culture,” he added. He got the job at Moschino not long after, and he then began to work with its graphics team to contort the fast-food chain’s golden arches into the shape of a heart, a signature motif of the Italian fashion brand.

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Persons: Jeremy Scott, “, Mr, Scott, “ I’ve Locations: Los Angeles, Moschino