Mitchell & Ness, the lifestyle clothing brand known for its throwback and vintage jerseys and apparel that was acquired by Fanatics last year, has hired Nike executive Eli Kumekpor as its new CEO.
Kumekpor, who most recently served as the global vice president and general manager of Jordan Brand's men's business, will replace former CEO Kevin Wulff, who joined Fanatics when Mitchell & Ness was acquired and is now retiring.
Established in 1904 in Philadelphia, Mitchell & Ness makes and sells vintage jerseys and apparel collections for nearly every major sports league.
"How do you take the old and make it new and fresh again," he said, referencing some of the things that Jordan Brand has done around its extensive catalog of beloved sneakers.
"Nostalgia means a lot of different things to different consumer groups, so we want to make sure we're keeping the brand premium."
Persons:
Ness, Eli Kumekpor, Kumekpor, Jordan Brand's, Kevin Wulff, Mitchell, Jay, Lebron James, Kevin Hart, Kevin Durant, Michael Rubin, Jordan Brand
Organizations:
Nike, CNBC, Mitchell, NHL, MLB, AstraZeneca, Technologies
Locations:
Philadelphia, Mitchell