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Shares of the retailer, which had consistently raised its outlook over the past two years, fell 4.5% to $45.07 after the dull forecast. Last month, rival Walmart raised its annual forecasts as more Americans shopped for its lower-priced groceries and other essentials. However, Kroger's gross margins rose 21 basis points, compared to a fall a year earlier, benefiting from lower supply chain costs as well as its efforts to source some products closer to its distribution centers. It also profited from shoppers - including higher-income consumers looking for more economical options amid persistent inflation - preferring its store-label brands to pricier national brands. Reporting by Granth Vanaik in Bengaluru; Editing by Shinjini GanguliOur Standards: The Thomson Reuters Trust Principles.
Persons: Joseph Feldman, Kroger, Rodney McMullen, Kroger's McMullen, Arun Sundaram, Granth, Shinjini Organizations: Kroger, Investors, Walmart, Albertsons, CFRA, Thomson Locations: Bengaluru
Now, major retailers are dusting off their playbook for a recession — or at least for a period of slower sales. Target shoppers can soon get a Starbucks coffee, make a return and retrieve an online purchases without leaving their cars. Some retailers are rethinking their approach to discounts while questioning other costs, such as giving away free shipping or deliveries without strings attached. Some retailers have also turned free shipping into a perk for only engaged or higher spending customers. Nike , for instance, offers free shipping for shoppers – if they share their personal data by joining its membership program.
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