Their town of 2,100 people had suffered some of the worst flooding in the state amid more than seven inches of rain. It was a painful setback for Vermont at the height of its summer tourist season. While much of the state was untouched by the flooding — even in Ludlow, which is in south-central Vermont, some businesses were unscathed — national news coverage of disasters typically leads to a wave of cancellations. In Ludlow — first settled by farmers in 1783, later home to woolen mills powered by the river, and now best known as the home of Okemo Mountain Resort — momentum had been building. Since Vail Resorts bought the ski area in 2018, upgrading lifts and boosting marketing and year-round recreation, new businesses had sprung up to serve new visitors.

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Persons: Ludlow —, Prasse, Kovalsky Organizations: Tourism, Vail Resorts Locations: Montpelier, Barre, Vermont, Ludlow