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Then, less than six hours after giving birth, O’Neil was wheeled through the labor and delivery unit to go home. Racial disparities persist, she added; for Black people, the preterm birth rate is 1.5 times higher than the rate among all other babies. Many of the regions with high preterm birth rates are maternity care deserts, Williams said. The US cities with high preterm birth rates also are “areas where there are many chronic conditions and patients living with a greater number of things like hypertension, diabetes, obesity – those are all drivers of preterm birth as well,” Williams said. “Every pregnant woman who lives in a maternal health care desert should be provided with access to a health care app that is monitored by remote providers.
Persons: CNN —, , Ashley O’Neil, O’Neil, Jorge, , , Vinson, ” O’Neil, , Amanda Williams, Williams, ” Williams, Gilbert, ‘ We’re, Lori Tremmel Freeman, prematurity, We’re, ” Freeman, Amanda Shafton, ” Shafton, Telehealth, ’ O’Neil, Kolin, Ashley ONeil, I’ll, ’ ” Kolin, don’t, O’Neil’s, Dr, Sanjay Gupta Organizations: CNN, US Centers for Disease Control, Dimes, United, Detroit, Cleveland, Affordable, Medicaid, National Association of County, City Health, Hospitalist, , OB, CNN Health Locations: Maryland, , United States, Mobile , Alabama, Ramapo , New York, Irvine , California, Gilbert , Arizona, NICU, Kolin
YouTube and Meta look to short-form video as a way to revive declining ad revenue. Creators will be the key to enticing brands to advertise on short-form video apps. Meta, which reported a 3.6% year-over-year decline in ad sales, is also betting big on its short-form video format Reels. But even as Meta and YouTube lean into short-form video, advertisers still say TikTok comes out on top. But TikTok is still their priority for making short-form video content, said Kolin Kleveno, SVP of addressable media for Tinuiti.
YouTube's new ad revenue-sharing program for Shorts creators is its latest effort to rival TikTok. Ad buyers say Shorts' rev-share program is bad news for TikTok, and worse news for Meta's Reels. But TikTok is still their priority for making short-form video content, said Kolin Kleveno, SVP of addressable media for Tinuiti. And advertisers predicted that even more creators will jump ship to YouTube Shorts thanks to its revenue-sharing program. Tinuiti's Kleveno said YouTube Shorts' revenue-sharing plan will put a ding in Reels' efforts to attract creators.
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