Fanatics wants to expand the sports trading card industry. Now it's aiming to meet high-end collectors through a new partnership with Sotheby's that will create a collection of auctions for trading cards valued at more than $100,000. Fanatics has quickly moved into the trading card space, acquiring Topps in 2022 and signing several exclusive card licensing deals across professional leagues, including the NBA, NFL and MLB. "It's also an opportunity to really elevate sports trading cards, and create these moments with some of the most important and prestigious cards." Sotheby's has increasingly leaned into sports, something that Brahm Wachter, Sotheby's head of Modern Collectables, said is one of the auction house's fastest-growing categories.

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Persons: Sotheby's, Jackie Robinson, Nick Bell, Collect, It's, Muhammad Ali's Organizations: Topps, NBA, NFL, MLB, Kobe Bryant Los Angeles Lakers Locations: New York, Manila