Hours after winning her first United States Open tennis championship, in September, Coco Gauff took her Tiffany trophy for a nighttime swirl around the tournament grounds. 1 single from Nicki Minaj and Ice Spice:“I’m bad like the Barbie/I’m a doll, but I still want to party.”At 19, Gauff met the cultural moment and made it her own. They capture the essence of moments,” said Kirby Porter, the founder of New Game Labs, a marketing firm that helps start-ups work with athletes. I literally downloaded it, and I was like, ‘Yes, Mood!’ That’s exactly how I feel.”Born into a new generation of athlete creators, Gauff became the M.C. She not only raised her own profile, but lifted women’s tennis in need of a new celebrity after the retirement of Serena Williams.

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Persons: Coco Gauff, Tiffany, Nicki Minaj, Gauff, ”, Kirby Porter, “, Gen, Serena Williams Organizations: United States, ”, New, Labs