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☆ A microscopic, knockoff Louis Vuitton handbag smaller than a grain of salt just sold for $63,750
▼ + stars: | 2023-06-29 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +3 min

A typical Louis Vuitton handbag can set you back a few thousand dollars, but this microscopic knockoff is even pricier. It's smaller than a grain of sea salt and comes with its own microscope to view it, MSCHF says. Kevin Wiesner, MSCHF's chief creative officer, told The New York Times that the collective hadn't obtained permission from Louis Vuitton to use the design. LVMH, which owns Louis Vuitton, did not immediately respond to Insider's request for comment. MSCHF says the handbag is "smaller than a grain of sea salt."

Persons: Louis Vuitton, MSCHF, —, Louis, Kevin Wiesner, hadn't, MSCHF MSCHF, Lil Nas, Elon Musk, Mark Zuckerberg Organizations: Louis, Service, New York Times Locations: Brooklyn

☆ MSCHF’s ‘microscopic’ Louis Vuitton handbag sells for over $63K at Joopiter auction
▼ + stars: | 2023-06-29 | by ( Oscar Holland | ) edition.cnn.com time to read: +3 min

CNN —A minuscule handbag measuring just 657 by 222 by 700 microns (or less than 0.03 inches wide) sold for over $63,000 at an online auction Wednesday. Barely visible to the human eye, the fluorescent yellowish-green bag is based on a popular Louis Vuitton design — though it is the work of a New York art collective, not the luxury label itself. Microscopic 'Louis Vuitton' handbag sold for $63K at an auction, the latest project from art collective MSCHF. MSCHFThe sale was hosted by Joopiter, an online auction house founded by American musician, record producer and designer Pharrell Williams. “Pharrell loves big hats, so we made him an incredibly small bag,” he told the newspaper.

Persons: Louis, Louis Vuitton, Pharrell Williams, Williams, Louis Vuitton’s, Kevin Wiesner, “ Pharrell, MSCHF, ”, Andy Warhol, Damian Hirst, Birkin, Iggy Azalea, Janelle Monáe, ’ Organizations: CNN, Louis Vuitton, Joopiter, New York Times, Nike Locations: New York, Brooklyn, American

☆ The brand behind the viral Big Red Boots has made a microscopic handbag 'smaller than a grain of salt'
▼ + stars: | 2023-06-16 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

The brand behind the viral Big Red Boots is releasing a tiny handbag 'smaller than a grain of salt.' MSCHF's Microscopic Handbag is bright green and modeled on a Louis Vuitton handbag. MSCHF, a New York-based art advertising collective, said it's exhibiting a tiny handbag at Pharrell William's auction house JOOPITER in Paris from June 20 to 24. MSCHF's Microscopic Handbag under a microscope. "Microscopic Handbag takes this to its full logical conclusion.

Persons: Louis Vuitton, —, Boots, Pharrell William's, Kevin Wiesner, MSCHF, Weisner, Lil Nas, Gabriel Whaley Organizations: Service, Louis, Louis Vuitton Monogram, New York Times, Times, Red Locations: New York, Paris

☆ What Is This? A Handbag for Ants?
▼ + stars: | 2023-06-13 | by ( Callie Holtermann | ) www.nytimes.com time to read: +1 min

MSCHF, the creative collective responsible for the Big Red Boots that clomped across New York Fashion Week in February, is thinking smaller for its next accessory release. On Wednesday, the group plans to unveil its Microscopic Handbag, a specklike rendition of Louis Vuitton’s OnTheGo tote. This is not the kind of tote bag that can be filled up with vegetables at the farmers’ market: At most, it could be used to carry around a platelet or two. Kevin Wiesner, the chief creative officer of MSCHF, positioned the bag as a commentary on the impracticality of ever-shrinking luxury handbags. “I think ‘bag’ is a funny object because it derives from something rigorously functional,” he said in an interview.

Persons: Louis Vuitton’s OnTheGo, Louis Vuitton, Kevin Wiesner Organizations: Big Red, New York, Louis Vuitton’s OnTheGo tote Locations: New

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