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Kevel - 1 James Avery - 1 Puja Rios - 1 — - 1 Avery - 1 Morgan Stanley - 1
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Business - 1 Walmart - 1 Epsilon - 1 Microsoft - 1 Interactive - 1 Fulcrum - 1 Partners - 1 Godwin Capital Group - 1

Search resuls for: "Kevel"


4 mentions found


☆ Digital firm Kevel raised $23 million to help brands stand up advertising businesses. Here's the pitch deck it used to take on giants like Criteo and Epsilon.
  + stars: | 2024-03-21 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses. Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel's products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to an audience tool that collects retailers' first-party data. Kevel competes with a growing number of adtech firms that help retailers stand up ad businesses, like Criteo, Epsilon, and Microsoft. Kevel doesn't sell ads, which Avery said the firm benefits from as more retailers like Target's Roundel take their ad businesses in-house.
Persons: Kevel, James Avery, Puja Rios, —, Avery, Morgan Stanley Organizations: Business, Walmart, Epsilon, Microsoft, Interactive, Fulcrum, Partners, Godwin Capital Group, Iberis, Dunnhumby Ventures, Commerce Ventures
☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
  + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.
☆ Criteo's CEO reveals how the adtech firm's retail media business will grow from hundreds of millions in revenue to about $1 billion by 2025
  + stars: | 2022-11-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Criteo expects its retail media revenue to grow from hundreds of millions to about $1 billion. The firm faces stiffening competition as small startups and The Trade Desk seek their share of retail ad dollars. The new estimate significantly increases Criteo's retail media revenue. Criteo made $172 million from retail media through the first nine months of 2022 for Criteo, according to third quarter earnings. Part of the playbook of winning retail media is getting as many retailers as possible to sign up with an adtech firm.
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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