All in all, Group Black said it planned to deploy $500 million in Black-owned media by the end of 2022. Some brands have provided updates on their commitments since, but gains by Black-owned media companies have been uneven overall. Group Black's idea was to help steer ad dollars to its member companies and use some of the ad dollars to buy stakes in media companies. It listed among its founding member companies Essence, which is part of Dennis' company, Sundial Media; podcast company Pod Digital Media; and lifestyle media company She Media. Various outlets also reported that Group Black sought to acquire stakes in media companies including Sports Illustrated publisher Arena Group and Vox Media.

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Persons: —, Travis Montaque, Montaque, Montaque hasn't, Kerel Cooper, Dan Bisgeier, Delida Costin, Mike Owen, Ryan Robertson, Marchelle Wright, Ashley Banks, Cooper, Holler, Richelieu Dennis, Bonin, Black, George Floyd, Breonna Taylor, Ursula Burns, Fortune, Seth Kaufman, Moët Hennessy, Dennis Organizations: Service, Business, Black, Xerox, Moët Hennessy North America ., Media, Pod Digital Media, Sports, Arena, Vox Media Locations: Black