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But food companies' major bets on snacking come as investors fear the looming danger of Big Pharma's blockbuster obesity and diabetes drugs Wegovy and Ozempic. Younger generations snack more often than older consumers, said Kelsey Olsen, food and drink analyst for market research firm Mintel. Millennials and Gen-Z consumers tend to eat smaller meals that are closer together, creating more occasions to grab a snack. At the same time, Novo Nordisk's Ozempic and Wegovy have taken off, fueled by prescriptions to help patients lose weight. Some patients even report developing aversions to foods with higher sugar and fat content — a category that includes many big snack brands.
Persons: Smucker, Big, Wegovy, snacking, Kelsey Olsen, Millennials, Morgan Stanley, Morgan Stanley's, General Mills Organizations: Hostess Brands, HSBC, Accenture, Novo Nordisk's Ozempic, Hershey, Mondelez, PepsiCo, General Locations: Seattle , Washington , U.S, U.S
Hershey launches vegan Reese’s
  + stars: | 2023-03-07 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +2 min
New York CNN —Vegan Reese’s are happening. Hershey, which makes Reese’s along with Hershey bars, Kisses and other chocolates and candies, announced two new dairy-free products on Tuesday: Reese’s plant-based peanut butter cups, and a vegan chocolate Hershey bar with almonds and sea salt, each made with oats instead of dairy and designed to taste like milk chocolate. The new Reese’s variety will be available nationally this month, and the new Hershey bar is arriving in April. The company is the latest to introduce a vegan chocolate in hopes that it will attract more customers. Mondelez (MDLZ) acquired Hu, a company which makes vegan chocolate, that year, as well.
The US salty snack market is continuing to grow even as consumers feel the pinch. According to Mintel's survey, more than a quarter of people have increased their consumption of salty snacks in the past year, with 47% of millennials eating more chips, popcorn, and pretzels. "As consumers continue to navigate stressful and evolving times, salty snacks can be there to help them slow down and even relieve stress," Mintel analyst Kelsey Olsen in a statement. "Salty snacks are winning in their ability to satisfy cravings and meet emotional needs, expanding their role beyond a quick hunger-satisfying solution." "Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day," he added.
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