There’s one unfairly maligned horror-movie feature that, when used wisely, can aid with such artful restraint: the humble PG-13 rating. Since many horror nerds predicate their identity on being able to enjoy content that is too depraved for the general public, they tend to look down on the PG-13 scary movie, viewing it as watered-down or wimpy. Sam Raimi’s “Drag Me to Hell,” for instance, about a cursed loan officer, contains Raimi’s over-the-top camp sensibility, yet reels in some of his signature gore. It opts for softer gross-outs like bugs and vomit instead of heavy blood and guts, but it doesn’t sacrifice impact. I once saw a screening of it at MoMA that played like a metal show, with the film’s sound blasting from the speakers and squeals of delight jumping from the audience with each increasingly demented sequence.

---

Persons: it’s, Sam Raimi’s Organizations: MoMA