New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity.
It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out.
Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl.
That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light.
Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Persons:
Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, ”, Marcel Marcondes, “, ” Marcondes, Bump Williams
Organizations:
New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial
Locations:
New York, Dak Prescott, Mulvaney