"When the digital retailing option suddenly became the only retailing option, dealers rapidly embraced it, and I think most of them were surprised by how well it worked," Brauer said.
"Getting dealers to utilize digital retailing starts with an awareness that, yes it's possible and, yes it can be a better option in certain circumstances."
(Test drives, long a reason for heading to the dealership, also came to customers' driveways, with dealers dropping off sanitized vehicles.)
"Far more car buyers have experienced digital retailing today than had experienced it six months ago," he said.
"And with younger, Amazon-raised consumers moving into the car-buying age as older, traditional car buyers leave the market I see digital retailing becoming the dominant system over the next 10 years."
Bill Pugliano, Jeffrey Cecchini, Cecchini, Karl Brauer, Brauer, John Keeble, Jeremy Anspach, Anspach, Mike Blake
Honda, Dealers, iSeeCars.com, Getty, for Disease, Cox Automotive, Auto, Toyota