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At the heart of the plan is Starbucks' "Siren Craft System," a series of processes that aim to make baristas' jobs easier and speed up service times for customers. Starbucks said more than 10% of its 10,000 stores have already implemented the system, which includes changing the production order for hot and cold drinks. Starbucks reported rates of incomplete mobile app orders in the mid-teens and said occasional customers came in less. Losing customers because of slow orders and other store frustrations could cost Starbucks at a particularly vulnerable time. The company plans to train existing workers for the role or potentially add new baristas, if needed.
Persons: Beata Zawrzel, Laxman Narasimhan, Katie Young, Peter Saleh, Young, Howard Schultz, Narasimhan, Schultz, Macoy McGlaughlin, Walker, we're, McGlaughlin, Baristas Organizations: Starbucks, Nurphoto, Getty, CNBC, Workers Locations: Krakow, Poland, North America
Iced drinks now make up about 70% of Starbucks' sales, Schultz said, and they're particularly popular with younger Gen Z and Millenial customers, driving sales growth. To better accommodate this demand for iced drinks, Starbucks unveiled new, faster methods of making cold brew and frappuccinos at investor day. The company is adding its new proprietary Siren System that it says will cut the time and effort needed to make cold drinks. The Siren System includes a custom ice dispenser, milk dispenser, and faster blenders to expedite the process of making frappuccinos and other cold drinks. The process to make a grande Pink Drink will go from 52 seconds and 11 steps to 24 seconds and 9 steps, Starbucks says.
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