Petco teams up with hip-hop icon Snoop Dogg for an innovative pet-care campaign. Petco has partnered with hip-hop icon Snoop Dogg for a new pet-care campaign, the company said Wednesday. The collaboration features Petco Picks by Snoop, which include toys, treats and grooming supplies, and offers social content showcasing behind-the-scenes footage of Snoop Dogg with pets, including his reflections on being a devoted dog owner, Petco said in a press release. "My pets gotta look good, feel good, smell good," Snoop Dogg said. The campaign's first ad showcases Snoop Dogg as the human form of a Doberman Pinscher, a nod to the rapper's 1993 hit "Who Am I?

---

Persons: Snoop, Petco, Snoop Dogg, Katie Nauman, Ron Coughlin, Chewy Organizations: American Pet Products Association, U.S . Department of Labor, Vital Care