The Perplexity AI logo is seen in this photo taken Jan. 4, 2024. Perplexity AI, an artificial intelligence search engine startup hoping to chip away at Google's dominance, is seeking to more than double its valuation to about $9 billion in its next funding round, CNBC has confirmed. The Wall Street Journal was first to report on the new funding round. Perplexity started the year with a roughly $500 million valuation. Since then, the company has continued to attract investor interest alongside the bigger boom in generative AI, raising three funding rounds this year.

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Persons: Perplexity, OpenAI, ChatGPT Organizations: CNBC, New York Times