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YouTube — - 1 Kasha Cacy - 1 Neal Mohan - 1 Jonathan Schaaf - 1 Schaaf - 1 Mike McHale - 1
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NFL - 1 Brands - 1 Amazon - 1 Verizon - 1 Stagwell Media Networks - 1 Consumers - 1 Disney - 1 Noble - 1

Search resuls for: "Kasha Cacy"


2 mentions found


☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
  + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.
Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble
☆ Former EMX Digital employees are furious they were let go without severance after the adtech firm's owner Big Village filed for bankruptcy
  + stars: | 2023-02-10 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Nearly all staff at adtech firm EMX Digital were laid off this week after parent company Big Village filed for Chapter 11 bankruptcy. Big Village, EMX Digital, and Lake Capital Partner did not respond to a request for comment. EMX Digital got backlogged on payments to publishersTwo of the former EMX Digital employees said that financial problems started last summer, after Big Village rebranded from Engine Group. There were internal rumors that this was when Lake Capital Partners started looking for a buyer for Big Village, according to two former employees. At the same time, EMX Digital stopped paying publishers, and between July and September, EMX Digital was bombarded by emails from publishers who were getting increasingly mad about missed payments, said one former employee.
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