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Top related persons:
Ally Financial - 2 Billie Jean King - 2 Sophia Smith - 2 Stephanie Marciano - 2 it's - 2 Ally - 2 Marciano - 2 Kasey Choma - 2
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FIFA - 2 US Women's National Team - 2 Ally - 2 Labs - 2 CBS - 2 ESPN - 2 INC - 2 Fox - 2

Search resuls for: "Kasey Choma"


2 mentions found


☆ How Ally Financial made women's sports a key focus in its marketing strategy and how it's measuring the results
  + stars: | 2023-07-24 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
Ally Financial made a pledge last year to invest equally in men's and women's sports media. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. A year ago, an internal audit by Ally Financial revealed the company had spent 90% of its sports-media marketing budget on men's sports. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.
Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany
☆ Ally Financial made a huge commitment to invest in women's sports. Here's how it's going.
  + stars: | 2023-07-20 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
Ally Financial made a pledge last year to invest equally in men's and women's sports. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Its latest effort, the Women's World Cup commercial, will premiere on Fox and run throughout the year. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.
Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany
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