She settled into the chair across from him, wiped the tears from his face, and the traditional Muslim wedding ceremony commenced. From the ceremony to the after-party, the entire evening was a lavish affair — and the logo of their cannabis company, Gumbo, was a motif throughout the wedding. Both had long careers in those industries: Ms. Major, 45, was a manager for N.F.L. players; Mr. Butler, 47, who goes by Luka, worked with various musicians and record labels in management, marketing and promotion. They wanted to develop an alternative pain management option, Ms. Major said, so they created Gumbo, which sells cannabis products in a variety of consumption forms.

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Persons: Alexis Major, John Legend’s “, Karim Butler, Gumbo, Butler, —, Luka, Major, ” Organizations: N.F.L