Separately, Apple may allow other companies to set up app marketplaces on its iPhone, Bloomberg reported. But that won’t trouble Amazon much: private-label sales were 1% of its total, founder Jeff Bezos told the Congress in 2020. Any offer from Apple to allow competing app stores carries a similar risk. Chief Executive Tim Cook could conceivably try the same trick with third-party iPhone app stores, for example by making users plug their device into a computer. These include allowing app stores operated by third parties on its iPhone, according to the report.

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