One of Sweden's oldest burger chains wants its customers to stop eating so much red meat. Beef has the largest climate impact of any food, largely because cows burp methane and need vast amounts of land. Since then, Max Burgers has labeled menu items with their carbon footprints and started offering a lot more chicken and plant-based burgers. He added that because Max Burgers is family-owned, it can take more risks than publicly-traded fast food chains worried about their stock price. In 2016, the company quintupled its plant-based options, Török said, including a "green burger" that's been changed several times.

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Persons: Max Burgers, Kaj Török, Török, we've, Taco Bell, Burger, Santo, he's Organizations: Service, Business, World Resources Institute Locations: Sweden, Norway, Denmark, Poland, Angeles, Los Angeles, Europe