His death was announced by his daughter Susan Meyers. In 1970, as a senior manufacturing executive, Mr. Meyers was tasked with evaluating a possible acquisition of Kaiser Jeep. But the board proceeded anyway — and put Mr. Meyers in charge. To appeal to more consumers, he upgraded existing Jeeps with better engines, suspensions and interiors, and directed the development of a new wagon, the Jeep Cherokee. Sales soon surged, steadying AMC’s shaky finances and driving consumer interest in roomy off-road vehicles.

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Persons: Gerald C, Meyers, Susan Meyers, Kaiser Jeep, steadying Organizations: American Motors Corporation, American Motors, Ford Motor, Chrysler, AMC, General Motors, Kaiser, Jeep Locations: West Bloomfield, Mich, United States, roomy