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☆ OJ Simpson's TV moment is never going to be replicated
▼ + stars: | 2024-04-11 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

But also a true thing: In 1994, when Simpson fled police in his white Bronco, 95 million people watched the slow-motion chase on TV, in real time. In 1994, AOL, the service that popularized the "World Wide Web," had a little more than a million subscribers. AdvertisementAnd the notion that we're never getting a TV event like the Simpson affair is not a new one, either. Digital media can certainly focus a lot of people's attention on one thing, but it can't compel everyone to watch one thing. Now I'm going to go stream June 17th, 1994 — ESPN's documentary about the Simpson chase.

Persons: —, OJ Simpson, Simpson, We're, Rupert Murdoch's Fox, Kato Kalein, Lance Ito, Rick Maiman, Here's, Joanna Robinson, Robinson, Addison Rae, They're, It's, I've Organizations: Service, Bronco, Business, AOL, Getty Locations: America

As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
▼ + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red

☆ Elon Musk says 'rewards will increase significantly' for creators after YouTube star MrBeast rejected an offer to post his videos on X
▼ + stars: | 2024-01-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

Elon Musk appeared to respond to MrBeast blowing off his entreaties to put his videos on X.Musk said "creator rewards will increase significantly" in 2024. Musk made the announcement on Tuesday, after a recent exchange in which MrBeast said X didn't pay enough to justify putting videos there. AdvertisementMusk's tweet came two weeks after MrBeast, one of YouTube's top creators, with 229 million subscribers, rejected Musk's offer to post videos on X. AdvertisementIn an exchange with Donaldson in October 2022, Musk promised "higher compensation for creators" than on YouTube, but Donaldson was skeptical. In August, Olajide Olatunji, better known as KSI, told his fellow YouTuber Logan Paul on his podcast, "Impaulsive," that he didn't think X "paid that much."

Persons: Elon Musk, Musk, —, could've, MrBeast, X, Jimmy Donaldson, Donaldson, He's, I'd, Olajide, YouTuber Logan Paul, he'd, Paul Organizations: Service, YouTube, Twitter

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ I went to Logan Paul and KSI's Prime pop-up, where everything was gold and fans lined up down the block to try to win a $500,000 bottle
▼ + stars: | 2023-11-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

To celebrate the sale of its billionth bottle, Prime opened two limited stores in London and NYC. The stores was gold themed, and included the chance to win a $500,000 gold Prime bottle. In New York, where Logan Paul was running operations at the local Prime store, the matching gold bottle was recorded melting, as there could only be one winner. For example, visitors of the Prime London store received a gold bottle with a custom flavor and the words "London 1,000,000,000" printed on it. Now, the gold Prime bottle can be found for sale on the Central Sweet Supply website for £139.99 (about $171).

Persons: YouTubers KSI, —, YouTube megastars Logan Paul, It's, Logan Paul, Ellie Whitby, Emanuele Maccotta, she'd, Steve Cooper, Cooper Organizations: Service, YouTube, Prime London, London Prime, Sweet Supply, Central Sweet Supply Locations: Logan, London, New York City, New York, Whitby

☆ Tommy Fury defeats KSI on points
▼ + stars: | 2023-10-15 | by ( ) www.reuters.com time to read: +1 min

Boxing - KSI v Tommy Fury - AO Arena, Manchester, Britain - October 14, 2023 Tommy Fury celebrates winning his fight against KSI Action Images via Reuters/Jason Cairnduff Acquire Licensing RightsOct 15 (Reuters) - Tommy Fury beat YouTuber KSI on a points decision in their bout at the AO Arena in Manchester on Saturday. Fury was also deducted a point in the second round for a blow to the back of KSI's head. Of the three judges, one scored it 57-57, while the other two ruled it as 57-56 to Fury, with KSI calling the decision a "robbery" in his post-fight interview. Fury is the younger half-brother of heavyweight champion Tyson Fury. The British Boxing Board of Control did not sanction the match as a professional boxing fight, according to the BBC.

Persons: Tommy Fury, Jason Cairnduff, YouTuber KSI, Fury, Tyson Fury, Jake Paul's, Logan, Aadi Nair, Clarence Fernandez Organizations: AO, British Boxing Board, Control, BBC, Thomson Locations: Manchester, Britain, Bengaluru

☆ Logan Paul defeats Dillon Danis but security step into the ring as the bout ends in chaos
▼ + stars: | 2023-10-15 | by ( Issy Ronald | Ben Morse | ) edition.cnn.com time to read: +2 min

CNN —YouTube and WWE star Logan Paul defeated MMA fighter Dillon Danis by disqualification in Saturday’s influencer boxing event at the AO Arena in Manchester, England. But the occasion descended into chaos afterwards as security piled into the ring to separate the two fighters while Paul himself clambered on top of the ropes and held his arm aloft in a victory salute. “He’s supposed to be good at jiu-jitsu, what happened?” Paul said afterwards, according to broadcaster DAZN. “I said from day one, there’ll never be another Tyson Fury, I’m just trying to be the best Tommy Fury I can be.”The high-profile double-header garnered huge interest online – the quartet have a combined following of over 17 million on X, formerly known as Twitter. Misfits Boxing, the promotors of the event, told CNN that general sale of the tickets sold out within an hour, with the whole night being sold out in a week.

Persons: Logan Paul, Dillon Danis, Saturday’s, Paul, clambered, Danis, “ He’s, ” Paul, “, Tommy Fury, YouTuber KSI, Olajide, Olatunji, DAZN, Fury, Tyson Fury, ” “, ”, there’ll, I’m Organizations: CNN, YouTube, WWE, AO, DAZN, Reuters Locations: Manchester, England, Fury’s

☆ How to watch KSI vs. Tommy Fury, Logan Paul vs. Dillon Danis
▼ + stars: | 2023-10-14 | by ( Ben Morse | ) edition.cnn.com time to read: +7 min

The build up to Saturday’s fight card – headlined by KSI vs. Tommy Fury and Logan Paul vs. Dillon Danis – has been anything but low-key. Like KSI, Paul also became well-known because of his presence on the internet, but has more recently blossomed into a rising star in the world of wrestling entertainment on WWE. Boxing for legitimacyWhile Danis and Paul don’t have a long history of boxing matches, the same cannot be said about Fury and KSI. Fury celebrates after defeating Jake Paul in Riyadh, Saudi Arabia. The man that defeated the once undefeated Jake Paul is now my opponent and I can’t wait to silence all the doubters that believe I have no chance.

Persons: Tommy Fury, Logan Paul, Dillon Danis –, Paul, Jonathan Brady, KSI, Joe Weller, Floyd Mayweather Jr, Anderson Silva, Olajide, YouTubers, Fury, Tyson Fury, ”, YouTuber Jake Paul –, –, Conor McGregor, Nurmagomedov, Danis, Jake, Logan, Paul “, DAZN, X, Paul’s fiancée, Nina Agdal, Agdal, ” Logan Paul, Jake Paul, Nate Diaz, Sam Hodde, – Paul, hasn’t, Paul don’t, Joe Fournier, Paul Harding, ” KSI, “ Organizations: CNN, KSI, AO, YouTube, Misfits, WWE, UFC, Danis, American Airlines Center, Wembley Arena, Getty Locations: Manchester, England, British, Saudi Arabia, Danis, Riyadh

Here's where you can watch the Fury vs. KSI fight live stream in the US, UK, and more. How to watch Fury vs. KSI live streams from anywhereIn the United States, you can catch the fight airing live as a pay-per-view event on ESPN Plus ($64.99) or DAZN ($54.99). Watch Fury vs. KSI. Fury vs. KSI fight cardHere are all the fights happening before the main event. KSI vs. Tommy Fury, 6 rounds, cruiserweightsLogan Paul vs. Dillon Danis, 6 roundsSalt Papi vs.

Persons: Tyson Fury's, Tommy Fury, KSI, Olajide, Fury, He's, Tyson Fury, Jake Paul, he's, Jake Paul's, Logan Paul, Dillon Danis, you'll, we'd, It's, they've, Insider's, ExpressVPN, cruiserweights Logan Paul, Slim, Deen, Walid, lightweights King Kenny, Anthony Taylor, Whindersson Nunes, Nate, Los Pineda Coladas, Astrid Wett, Alexia Grace Organizations: ESPN, Walid Sharks Locations: Manchester, England, United States, Canada, Australia, Ireland

☆ Dillon Danis: ‘Revenge porn’ lawsuit against fighter overshadows major influencer boxing event, also involving Logan Paul, KSI and Tommy Fury
▼ + stars: | 2023-10-12 | by ( Ben Morse | ) edition.cnn.com time to read: +6 min

CNN —Involving internet stars Olajide “KSI” Olatunji, Logan Paul, Tommy Fury and Dillon Danis, it’s an event that’s widely viewed as the most highly-anticipated bill ever involving non-traditional boxing stars. Staged in Manchester, England, on Saturday, KSI will face Fury, while Paul fights Danis. Boxing involving non-traditional fighters has come a long way since it began to gain traction as a form of entertainment. Logan Paul (middle) and Nina Agdal (right) attend the UFC 284 event at RAC Arena on February 12, 2023 in Perth, Australia, alongside KSI (left). In their face off a month before the fight, Paul called Danis “pathetic” and “vile” for his barrage of tweets aimed at Agdal.

Persons: Olajide, Logan Paul, Tommy Fury, Dillon Danis, KSI, Fury, Paul, Danis, Joe Weller, Floyd Mayweather Jr, Anderson Silva, Paul’s, Paul’s fiancée, Nina Agdal, Agdal, ”, Chris Unger, ” Agdal, “, hasn’t, Brendan Schaub, ” Paul, Jesus, Schaub, ’, Jonathan Brady, he’d, “ Logan doesn’t, Nina Organizations: CNN, Fury, Danis, Twitter, District of, UFC, RAC Arena, KSI, Paul’s PR, Boxing Locations: Manchester, England, London, U.S, District of New Jersey, Agdal, Perth, Australia

☆ Rising caffeine levels spark calls for ban on energy drink sales to children
▼ + stars: | 2023-08-30 | by ( Kailyn Rhone | ) www.reuters.com time to read: +5 min

[1/2] FILE PHOTO-Prime energy drink cans sit on a shelf at Target in Brooklyn, New York, U.S., August 18, 2023. Rival products like Anheuser Busch InBev-backed (ABI.BR) Ghost energy drinks and Kim Kardashian's “Kimade” energy drink also have 200 mg of caffeine. In the U.S. and UK, no national regulations ban the sale of high-caffeine energy drinks. She added: "Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children." “I got confused because when you first see the can, it’s hard to see where it says energy drink.

Persons: Kim Kardashian's, Holly Benjamin, Dr, Benjamin, Chuck Schumer, Alani, Logan Paul, KSI, Shick, ”, “, Bonnie Patten, TINA, GNC, Vanessa O'Connell, Lisa Shumaker Organizations: REUTERS, Prime Energy, Anheuser Busch InBev, Monster Energy, University of Chicago, American Academy of Child, Psychiatry, FDA, U.S, Ghost Energy, Congo Brands, American Medical Association, Walmart, Target, Energy, Kailyn, Thomson Locations: Target, Brooklyn , New York, U.S, Canada, Australia, New Zealand, Congo, Florida, Kailyn Rhone, New York

☆ Wingstop says its UK target market is Gen Zers who like boxing and 'Love Island.' Here's how the chicken brand is using TikTok, rappers, and customization to pull in younger diners.
▼ + stars: | 2023-07-16 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners. Wingstop UK has collaborated with brands including including Xbox, Gymshark, and Tinder. Grogan said that Wingstop UK did engage in some paid partnerships, but focused on "curating authentic experiences." Lemon Pepper opened the first Wingstop UK restaurant near London's bustling Leicester Square in 2018. Lemon Pepper HoldingsIn 2022, the chain sold more than 17.5 million wings, Lemon Pepper says.

Persons: It's, –, Zers, Tom Grogan, cofounders, Lemon Pepper, TikTok, Yung, Michael Dapaah, Lady Leisha, M, Cat Burns, Grogan, Wingstop, – Grogan, Herman Sahota, Saul Lewin –, Rick Ross, Saul Lewin, Lemon, We're, Gen, it's Organizations: Wingstop, Service, Wingstop's, Sports, Lemon Pepper Holdings, Xbox, JD Sports, Yung Filly, YouTube, KFC, Leicester Square, Hickory, Wings, Lemon Pepper, Sunday Times Locations: Wall, Silicon, Covent, Leicester, Manchester, Liverpool, Glasgow

☆ Popular Prime energy drink by Logan Paul that exceeds Canada’s caffeine limits to be recalled
▼ + stars: | 2023-07-13 | by ( ) www.cnbc.com time to read: +2 min

Various flavors of the energy drink Prime for sale in a shop window on 9th March 2023 in London, United Kingdom. A caffeinated energy drink being promoted by American social media influencers is set to be recalled in Canada. Health Canada said Wednesday that at 200 milligrams of caffeine per can, Prime Energy exceeds the regulator's acceptable caffeine limit of 180 milligrams per serving and should not be sold. Health Canada said it's aware that some shops may be selling Prime Energy — which is different from the widely available Prime Hydration drink — without approval. Prime Hydration is the non-caffeinated and bottled version of the canned beverage Prime Energy.

Persons: Sen, Charles Schumer, Logan Paul, Coke Organizations: Health Canada, Prime Energy, Sunday, Food and Drug Administration, YouTube, Energy, Canadian Food Inspection Agency, Health, Red Bulls, FDA Locations: London, United Kingdom, American, Canada, U.S, Health Canada, Australia

☆ US FDA reviewing concerns over Logan Paul's PRIME energy drink
▼ + stars: | 2023-07-12 | by ( ) www.reuters.com time to read: +2 min

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. Ritzau Scanpix/Ida Marie Odgaard via REUTERS/File PhotoJuly 12 (Reuters) - The U.S. Food and Drug Administration said on Wednesday it is reviewing concerns raised by Senate Majority Leader Chuck Schumer against a popular influencer-created energy drink. Prime Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. Canadian health officials told Reuters on Wednesday the energy drink should not be sold in Canada as the product exceeds the acceptable caffeine limits. The Canada health agency is aware that some stores in Canada may be selling Prime Energy without approval and it is actively working to address this issue, a spokesperson said.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Khushi Mandowara, Mrinalika Roy, Shounak Dasgupta Organizations: REUTERS, U.S . Food, Drug Administration, YouTube, Prime Energy, Red Bulls, Reuters, Energy, Thomson Locations: Britain, Copenhagen, Denmark, U.S, Canada, Bengaluru

☆ FDA to review Schumer's concerns about YouTube stars' Prime Energy drink
▼ + stars: | 2023-07-12 | by ( Chelsey Cox | ) www.cnbc.com time to read: +2 min

Signage is seen outside of the Food and Drug Administration (FDA) headquarters in White Oak, Maryland, August 29, 2020. WASHINGTON — The Food and Drug Administration will address concerns raised by Senate Majority Leader Chuck Schumer about a caffeinated energy drink popular among teens. An agency spokesperson said it "is reviewing the concerns" outlined in Schumer's letter to FDA Commissioner Dr. Robert Califf about the dangers of Prime Energy, a beverage founded by YouTube stars Logan Paul and KSI. Prime Energy is not intended for anyone under the age of 18, according to a company representative. Prime Energy boasts 200 mg of caffeine.

Persons: Chuck Schumer, Robert Califf, Logan Paul, KSI, Schumer, Paul, Annika Kim Constantino Organizations: Food and Drug Administration, FDA, WASHINGTON, Drug Administration, Energy, YouTube, Prime Energy, American Academy of Child, Psychiatry Locations: White Oak , Maryland

☆ What is Prime, Logan Paul and KSI's energy drink, and what is the controversy around it?
▼ + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

New York CNN —For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime’s portfolioThe duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. In 2013, a Senate panel held a similar hearing with top energy drinks. “It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.

Persons: Logan Paul, Olatunji, Paul, KSI “, ” Paul, “, Chuck Schumer, Schumer, Energy “, haven’t, ”, ” Schumer, Bull, ” Jeffrey Klineman, BevNet, Duane Stanford, that’s, Klineman, it’s, hasn’t Organizations: New, New York CNN, YouTube, Gatorade, Aldi, Walmart, CVS, Target, Food and Drug Administration, Energy, ” Prime Energy, FDA, American Academy of Pediatrics, Senate, CNN, Los Angeles Dodgers, UFC, FC Barcelona soccer, Beverage Digest, Pepsi, Coca Cola, Prime Energy Locations: New York, United Kingdom

☆ Schumer urges FDA to probe Prime energy drink backed by YouTube stars Logan Paul and KSI
▼ + stars: | 2023-07-10 | by ( Chelsey Cox | ) www.cnbc.com time to read: +3 min

Logan Paul and KSI pose with Prime hydration bottles prior to a regular season game between the Arizona Diamondbacks and Los Angeles Dodgers on March 31, 2023, at Dodger Stadium in Los Angeles, CA. The brand offers a bottled hydration drink and a canned energy beverage, which is said is not intended for children. Several countries, including Australia, South Africa, the United Kingdom, Canada and New Zealand have already banned Prime Energy drinks or its caffeine-free version, Prime Hydration, in some schools. The company's lack of sufficient warnings about its caffeine content also invites scrutiny, he wrote. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink."

Persons: Logan Paul, Brandon Sloter, Chuck Schumer, KSI, Schumer, Robert Califf, Red Bull, Califf Organizations: Arizona Diamondbacks, Los Angeles Dodgers, Dodger, Getty Images, WASHINGTON, Food and Drug Administration, YouTube, Futbol Club Barcelona, Energy, CNBC, Prime Energy Locations: Los Angeles , CA, Washington, Australia, South Africa, United Kingdom, Canada, New Zealand

☆ Chuck Schumer wants the FDA to scrutinize Logan Paul's Prime beverage brand for its marketing and caffeine content. It's nothing new for the energy drink industry.
▼ + stars: | 2023-07-09 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

Other energy drinks boast similar or higher levels of caffeine content, such as Celsius or Bang. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink." The company notes under the energy drink product that the beverage is for ages 18+. Prime's beverage is not the only energy drink with high caffeine content on the market. Some energy drinks surpass the caffeine content of Prime.

Persons: Sen, Chuck Schumer, Logan, Schumer, influencers Paul, KSI, William Olatunji, Powerade —, Paul, it's, Red Bull Organizations: FDA, Service, Drug Administration, YouTube, Associated Press, AP, Congo Brands, Gatorade, Australian Broadcasting Corporation, New Zealand Herald, The New York Times, Prime Energy, Times, Red, American Academy of Pediatrics Locations: Wall, Silicon, Louisville, Australia, New Zealand, Swedish

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. According to a warning on the company's website, PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. PRIME also sells a non-caffeinated hydration drink in similar packaging. Schumer said the packaging and marketing of the two drinks were so similar that parents were unknowingly buying the highly caffeinated energy drinks for their children.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Laura Sanicola, Diane Craft Organizations: REUTERS, U.S, Bull, YouTube, Food and Drug, Red Bulls, Thomson Locations: Britain, Copenhagen, Denmark, New York City

☆ Canada's B.C. province sets high emissions bar for new LNG projects
▼ + stars: | 2023-03-17 | by ( Nia Williams | ) www.reuters.com time to read: +4 min

[1/2] The entrance to Shell's LNG Canada project site is shown in Kitimat in northwestern British Columbia on April 12, 2014. While the tougher regulation will not impact the huge Shell-led (SHEL.L) LNG Canada project already under construction, a proposed export terminal adjoining the small-scale Tilbury LNG facility and the early-stage Ksi Lisims LNG project in northern B.C will fall under the new rule. The province will start exporting 14 million tonnes per annum (MTPA) when LNG Canada enters service in 2025. "That (net-zero requirement) is a very high bar and a high hurdle to pass," said Mark Zacharias, executive director of think-tank Clean Energy Canada, adding the new framework rounds out B.C. 's new regulations also include an oil and gas emissions cap and plans to accelerate the electrification of the economy.

☆ Seeking nominations for top European and UK digital talent-management firms
▼ + stars: | 2023-03-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

Insider is looking for the top European and UK digital talent-management firms for our inaugural list. Nominees must be firms that were founded in Europe and the UK and serve those markets. For the first time, Insider is compiling a list of some of the top digital talent-management firms from Europe and the UK, to complement our database of influencer managers and agents. We will highlight firms that were founded in Europe and the UK and whose businesses are heavily involved in those markets. The firms we include must provide their roster and have a focus on digital talent management.

☆ I'm a 'ring girl' at high-profile boxing matches. Here's how I landed the gig and use it as a second income.
▼ + stars: | 2023-02-17 | by ( Kiera Fields | ) www.businessinsider.com time to read: +7 min

Ring girls walk across the ring in boxing matches with flags that tell the crowd what round is next. One of my older friends was a ring girl, the girl who holds up a sign during the fights showing what round is coming next. I was making more as an influencer – ring girl was never a full-time income. I got the job as a ring girl for a new boxing night this summer through an agencyApollonia Llewellyn in the ring at a Misfits boxing match. The agency had advertised a couple of other ring girl jobs but they weren't suitable or I was busy.

☆ Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.
▼ + stars: | 2023-01-07 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

Aldi confirmed it had sold out of Prime just one day after the drink hit its shelves. Aldi used clever strategy to create a notion of scarcity and lure customers in, experts told Insider. Experts say Aldi used a clever strategy to lure in shoppers by create a feeling of exclusivity and notion of scarcity. Logan Paul has 24.6 million Instagram followers and 23.6 million YouTube subscribers, while for KSI those numbers are 12.4 million and 16.1 million respectively. Aldi sold the drink at £1.99 a bottle, and Prime sold 12-packs for £24.99 ($29.60) on its UK website before they sold out.

☆ Shoppers scrambled to grab the Prime energy drink promoted by YouTubers Logan Paul and KSI at Aldi, leaving shelves bare
▼ + stars: | 2022-12-31 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

Aldi says it's sold out of Prime just one day after it started selling the energy drink. "It's not a nice drink at all," one shopper who bought the drink for his son told Insider. Leat told Insider he had followed KSI for a long time, "so I wanted to see for myself if his product lived up to the hype." Sam Kinsella, a landscape gardener from Bedfordshire, told Insider that he'd bought it because his son had seen it on TikTok. Jake Dickinson, a motor factory manager from Lincoln, told Insider that some flavors were better than others.

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