Young Asian woman unboxing new purchase clothings from cardboard box that received from her online shopping retail delivery at home. Online shopping, trustworthy parcel delivery serviceGeneration Z in Asia-Pacific is taking fashion cues from idols and influencers, heavily driven by TikTok, a new KPMG report showed. Gen Z ranked social commerce (63%) and livestreaming commerce (57%) as important to their shopping experience, the survey revealed. Social commerce was the most popular form of retail tech among Gen Z – especially in China, Vietnam, Indonesia and the Philippines. Gen Z is known as the first generation to grow up with the internet and digital devices as a part of daily life.

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Persons: Gen, Z, Irwan Djaja Organizations: KPMG Locations: Asia, Pacific, China, Singapore, Indonesia, Vietnam, Philippines, KPMG Indonesia