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Americans could be on a tight budget this summer
  + stars: | 2024-06-20 | by ( Krystal Hur | ) edition.cnn.com   time to read: +6 min
New York CNN —Americans tend to shell out in the summer as they venture outdoors, book trips and step away from their desks. Consumers plan to spend less on away-from-home entertainment and vacations this summer, according to the 2024 KPMG Consumer Pulse Survey released Tuesday. That’s a contrast to last year when Americans shelled out on the “Barbenheimer” phenomenon, Taylor Swift and Beyoncé concert tickets and getaways. Retailers that offer Americans more bang for their buck including Ross Stores, TJ Maxx and HomeGoods-parent TJX, Dollar General and Walmart have benefitted. Americans are also feeling worse about the economy as they struggle with elevated inflation and high borrowing rates.
Persons: Taylor Swift, It’s, , Duleep Rodrigo, TJ Maxx, Mark Thompson, Henley, ” Hannah White, , OpenAI’s Organizations: CNN Business, Bell, New York CNN, Pulse Survey, Commerce Department, Federal Reserve, Retailers, Ross Stores, Walmart, Abercrombie, Fitch, Williams, University, Michigan’s, Millionaires, Labour, Henley & Partners, Institute for Government, City of, Henley Private Wealth, Nvidia, Microsoft, Apple Locations: New York, Sonoma, Britain, United Kingdom, City of London
A woman pushes shopping carts during a sales event on Thanksgiving day at Walmart in Westbury, New York, U.S., November 28, 2019. In recent years, retailers like Amazon and Walmart have sought to boost their bottom lines and spread out demand by hosting holiday shopping events online in early October. Inflation remains a top concern for holiday shoppers, according to a KPMG survey, leading some to seek out deals on possible gifts. Walmart, which revealed discounts for its four-day Holiday Kickoff event at midday on Monday, posted deals on Dyson vacuums, HP (HPE.N) laptops and Apple (AAPL.O) products, much like Amazon and Target. The Target Circle event started nearly a week earlier than its October sales event in 2022.
Persons: Shannon Stapleton, Neil Saunders, Matt Kramer, Dyson, Arriana McLymore, Jamie Freed Organizations: Walmart, REUTERS, Black, Deloitte, Amazon, Deal, KPMG, KPMG Consumer, Retail National, U.S, HP, Apple, Target, Apple Watches, Thomson Locations: Westbury , New York, U.S, New York
Yet despite all odds, 61% of those surveyed said they plan to travel this summer, up from the 49% who said the same in summer 2021. Some 56% of adults are more likely to stay in a hotel this summer than they were in 2022, according to the AHLA/Morning Consult survey. Booking Holdings is also an analyst favorite, with an average rating of overweight and 10% upside to the average price target, per FactSet. While prices are still high, the latest consumer price index for April showed the airline fares index fell 2.6% month over month, after rising in February and March. Airlines are essentially sold out for summer travel, according to TD Cowen analyst Helane Becker.
Persons: Matt Kramer, They're, You've, Sylvia Jablonski, Kramer, Freed, Bernstein, David Vernon, Price, Robin Farley, Farley, James Hardiman, Hardiman, Josh Weinstein's, RevPar, Tony Capuano, Chris Nassetta, Biden, Hilton, they've, Airbnb, Brian Chesky, it's, Evercore, Mark Mahaney, amortization, Mahaney, Cowen, Helane Becker, Becker, — CNBC's Michael Bloom, Ashley Capoot Organizations: KPMG, KPMG Consumer, Survey, Cruise ETF, Royal, Holdings, Marriott, United Airlines, Morning, American, & Lodging Association, Cruises, UBS, Citi, CCL, CNBC, Hilton Worldwide, U.S . Travel Association, State Department, Booking Holdings, Booking, Airlines, Delta Air Lines, Copa Holdings, Panamanian, Copa Airlines Locations: United States, Royal Caribbean, United, Caribbean, CocoCay, Thursday's, China, North America, Asia, Europe
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