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Julia Goldin - 3 — - 2 Jonny Edmondson - 1 We've - 1 Lego's - 1 Sian Twynham - 1 Greta Gerwig's - 1 toymaker Mattel - 1
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Search resuls for: "Julia Goldin"


4 mentions found


☆ Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade
  + stars: | 2024-04-14 | by ( Katie Balevic | ) www.businessinsider.com   time to read: +2 min
Lego is cashing in on adult fans buying high-priced Lego sets. The $850 Millennium Falcon set is part of how Lego doubled its revenue in a decade. Lego knows that and is cashing in on its base of adult fans willing to dish out hundreds of dollars on elaborate sets. "Nowadays it's not so geeky," Sian Twynham, another adult Lego builder, told the Journal. AdvertisementWhether it's nostalgia or strategic marketing, toy companies are seeing big returns when they rebrand kids products for adult audiences.
Persons: —, Jonny Edmondson, We've, Julia Goldin, Lego's, Sian Twynham, Greta Gerwig's, toymaker Mattel, execs Organizations: Service, Star, Wall Street, Warner Bros, Hasbro, Associated Press
☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
  + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.
Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes
☆ The metaverse explained, and how it could impact our everyday lives in the future
  + stars: | 2023-07-25 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
By now, you've probably heard of the "metaverse." But despite all the hype, the metaverse might still be a little confusing. So, what is the metaverse? And what type of impact could it have on our everyday lives? Insider spoke with Journey founder Cathy Hackl and Lego Group CMO Julia Goldin for their insights on the metaverse.
Persons: you've, Cathy Hackl, Julia Goldin Organizations: Lego
☆ Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
  + stars: | 2023-07-05 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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