Yellow and orange excavators slowly danced around a maze of muddy pits, swinging giant fistfuls of dirt as a chorus line of trucks traipsed across the landscape.
This 50-acre plot in Oradea, Romania, close to the border with Hungary, beat out scores of other sites in Europe to become the home of Nokian Tyres’ new 650 million-euro, or $706 million, factory.
Like an industrial-minded Goldilocks, the Finnish tire company had searched for the just-right combination of real estate, transport links, labor supply and pro-business environment.
Geopolitical risk “was the starting point,” said Jukka Moisio, the chief executive and president of Nokian.
That was not the case before Russia invaded Ukraine on Feb. 24, 2022.
Persons:
”, Jukka Moisio
Organizations:
Nokian Tyres, European Union, Atlantic Treaty Organization, Nokian
Locations:
Oradea, Romania, Hungary, Europe, Russia, Ukraine