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Read previewThree leaders of digital publisher Jukin Media, known for making videos like Pizza Rat go viral, have teamed up again, this time on a creator-driven travel media company called Lost iN. Brothers Jonathan and Mike Skogmo, and Anton Reut, built Jukin Media before it was sold in 2021 to Trusted Media Brands, parent of Reader's Digest. Skogmo acknowledged that his idea to start a media company raised some eyebrows. It's working with Rob Levy of Digital Media Capital Advisors to acquire other travel-related companies in areas like consumer products and media. Skogmo said he was inspired by media companies like Epic Gardening and Betches that have built fandoms and make money in various ways.
Persons: , BDMI, Chris Williams, George Strompolos, Erik Huberman, David Alpert, Kevin Gould, Richard Wolbert, Matthew Rutler, Jonathan, Mike Skogmo, Anton Reut, Jonathan Skogmo, Condé, Skogmo, Rob Levy, It's Organizations: Service, Jukin Media, MaC Venture Capital, Pitbull Ventures, Hawke Media, Kombo Ventures, Business, Trusted Media Brands, Reader's, Digital Media Capital Advisors Locations: Croatia
Matt Little is a creative director from New York whose "Pizza Rat" video went viral in 2015. He says going viral didn't change his financial situation completely, but it makes him money today. A clip of "Pizza Rat" on the move, from Little's 2015 YouTube video. If you've seen Pizza Rat on late-night TV, ads, or events, it's likely been legally signed off by a licensing firm and me. Jukin helps find requests I get for the Pizza Rat video and brand, handles unlicensed usage, and helps ensure essential negotiation specifics are in deals.
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