Olaplex is losing ground with hairstylists, a key source of new customers for hair care products.
The brand's sales through stylists fell 61% during its second quarter, which ended in June.
But according to Olaplex, stylists play an outsized role in growing sales.
One of them was a lawsuit, in which about 100 Olaplex users claimed that the company's products had caused hair loss and other damage.
Other products that claim to strengthen users' hair have also appeared on the market, increasing competition for Olaplex products.
Persons:
Olaplex, JuE Wong, Wong
Organizations:
Service
Locations:
Wall, Silicon